Last year, search giant Google saw its share of the $8.75 billion mobile search market revenue drop to 68 percent from 81 percent in 2012. Native apps created for mobile devices are steadily draining mobile customers - and revenue - from the Google search engine by featuring responsive design that allows a user friendly interaction. Enter "Mobilegeddon," Google's latest algorithm change designed to take back some of their market share and reclaim the rules of search.