DMD Intelligence

DMD appoints Joseph Mastracchio as executive consultant

DMD Connects

Rosemont, Ill., June 4, 2012—DMD, a national leader in connecting healthcare practitioners to professional information sources through comprehensive, database deployment services, today announced the hiring of Joseph Mastracchio as an executive consultant.

With more than 40 years in the pharmaceutical and healthcare marketing industry, Mastracchio will offer his expertise in pharmaceutical sales, critical strategic thinking, medical communications, and marketing solutions to increase the market penetration and productivity of DMD and its clients.

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Topics: DMD News, Email Marketing

DMD President Roger Korman joins Facebook’s vice president on marketing panel

DMD Connects

Rosemont, Ill., June 1, 2012—DMD President Roger Korman, Ph.D., shared insights on email’s evolving role in current marketing practices to healthcare marketers, brand managers, and publishers on the panel at this year’s QualityHealth DTC Performance-Based Marketing Summit. QualityHealth is leading the health industry’s shift to pay-for-performance based customer acquisition. It holds the largest digital platform for efficiently targeting, profiling and motivating qualified patient prospects to take appropriate actions.

Facebook Vice President John Patten and OPUS Health Vice President and General Manager Paul Kandle joined Korman on the panel discussing marketing advancements as well.

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Topics: DMD News

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.