DMD Intelligence

DMD’s physician database breaks benchmark of 1.6 million email addresses

DMD Connects

Rosemont, Ill., May 11, 2012—DMD, a national leader in connecting healthcare practitioners to professional information sources through comprehensive, database deployment services, today announced its physician database now contains more than 1.6 million AMA-authenticated email addresses, derived from opt-in sources.

DMD prides itself in maintaining an effective database that works. To guarantee successful delivery, the database is updated daily and has multiple addresses for each physician, including personal and business email addresses. The database covers 700,000 physicians, matching 85 percent of target lists across all specialties and deciles. Additionally, demographic, prescribing, International Classification of Diseases (ICD), and Current Procedural Terminology (CPT) data are available for researching and defining target groups.

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Topics: DMD News

DMD’s nurse practitioner and physician assistant email list hits 200,000

DMD Connects

Rosemont, Ill., May 11, 2012—DMD, a national leader in connecting healthcare practitioners to professional information sources through comprehensive database deployment services, today announced it has increased its email database by 64,357 nurse practitioner (NP) and physician assistant (PA) email addresses. DMD’s total number of NP and PA email addresses has reached 200,000.

With the increasing overall prescribing and diagnosis responsibilities NPs and PAs have acquired, DMD has recognized the importance of reaching these influential healthcare practitioners by ensuring that its database covers more than 80 percent of the nation’s NPs and PAs. Updated daily to confirm accuracy, the database strategically excludes all general office email addresses (e.g., admin@domain.com), so the email reaches the intended receiver.

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Topics: DMD News

Social purpose

Lauren Berger

Is there a social purpose to medical marketing? Is there a contradiction in the terms "marketing” and “social purpose”?

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Topics: DMD News, Email Marketing, Health Systems Marketing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.