DMD Intelligence

Data Privacy Update: How to License Email Addresses Under CCPA

Posted by David Reim, Chief Privacy Officer on Nov 22, 2019

How Well Do You Know Who’s On Your Target List?

Posted by Jerrad Rickard, Director of Product Management: Email on Nov 21, 2019

Should You Self-Deploy? Reasons Why Partnering With Email Experts Is A Better Option

Posted by Jerrad Rickard, Director of Product Management: Email on Nov 14, 2019

Email 101 Webinar Series: DMD’s Email Scientists Share How To Optimize Your Email Campaigns

Posted by Jerrad Rickard, Director of Product Management: Email on Oct 17, 2019

Identifying New Segments Based On Content Consumption And Demographic Data

Posted by Edith Hodkinson, Chief of Digital Strategy on Oct 10, 2019

Physician-Level Digital Data: What Are Physicians Reading About Most?

Posted by Jerrad Rickard, Director of Product Management: Email on Sep 26, 2019

DMD Innovator Series: Chris Paquette, Co-Founder & Chief Executive Officer Of DeepIntent

Posted by David Reim, Chief Privacy Officer on Sep 12, 2019

DPE 2019: Decoding The Digital Physician

Posted by Edith Hodkinson, Chief of Digital Strategy on Sep 05, 2019

SHSMD 2019: DMD Presents on John Hopkins Success

Posted by Jerrad Rickard, Director of Product Management: Email on Aug 08, 2019

6 Questions to Ask When Buying a Physician Email List

Posted by Jerrad Rickard, Director of Product Management: Email on Jul 25, 2019

Physician-Level Data: Providing Unique Insights Into Physician Online Behavior

Posted by Edith Hodkinson, Chief of Digital Strategy on Jul 18, 2019

DMD Innovator Series: Jon Bigelow, Coalition For Healthcare Communication (CHC)

Posted by David Reim, Chief Privacy Officer on Jun 27, 2019

Do Privacy Rights Matter To You?

Posted by Roger Korman, President on Jun 20, 2019

[Webinar] Obstacles and Innovations: What's Changed for Email Marketing in 2019

Posted by Jerrad Rickard, Director of Product Management: Email on Jun 06, 2019

AIM: The Only Way To Truly Understand HCP Digital Behavior

Posted by Dale Benner, Senior Director, Product Management on May 30, 2019

[Webinar] Decoding The Digital Physician: Separating Fact From Fiction

Posted by Sarah B. Brown, Director of Marketing on May 09, 2019

Gmail: Strategies To Get Past Inbox Filtering

Posted by Jerrad Rickard, Director of Product Management: Email on Apr 25, 2019

[Webinar] Data Privacy Legislation Picking Up Speed: State And Federal Update

Posted by David Reim, Chief Privacy Officer on Apr 04, 2019

DMD Earns BPA Worldwide Certification For The Third Straight Year

Posted by Jerrad Rickard, Director of Product Management: Email on Mar 28, 2019

Physician Loyalty Lies In The Data

Posted by Andrew Munro, Senior Vice President, Healthcare on Mar 14, 2019

Why Testing Is Essential For Ongoing Success In Email Marketing

Posted by Jerrad Rickard, Director of Product Management: Email on Feb 28, 2019

[Video] How To Avoid Spam Traps And Improve Email Deliverability

Posted by Jerrad Rickard, Director of Product Management: Email on Feb 26, 2019

Why Email Is The Nucleus Of Healthcare Marketing

Posted by Andrew Munro, Senior Vice President, Healthcare on Feb 21, 2019

[Video] DMD Minute: Email Deployment

Posted by Jerrad Rickard, Director of Product Management: Email on Feb 19, 2019

Getting To The Heart Of The Matter: Why Email Is Essential For Hospital Growth

Posted by Andrew Munro, Senior Vice President, Healthcare on Feb 14, 2019

Deployment Mistakes You Could Be Making And How To Fix Them

Posted by Jerrad Rickard, Director of Product Management: Email on Feb 12, 2019

[Video] Understanding Read Rate

Posted by Jerrad Rickard, Director of Product Management: Email on Feb 07, 2019

How To Provide An Optimal CX For Physicians (And Patients)

Posted by Andrew Munro, Senior Vice President, Healthcare on Feb 05, 2019

More Vs. Good: 6 Questions To Ask Your Email List Provider

Posted by Jerrad Rickard, Director of Product Management: Email on Jan 31, 2019

[Video] Driving Engagement With Physician Email

Posted by Jerrad Rickard, Director of Product Management: Email on Jan 29, 2019

Putting Actionable Insights Into Motion For Improved Physician Recruiting

Posted by Lisa Killion on Jan 24, 2019

Optimizing Email Deployments For The Highest Read Rate

Posted by Jerrad Rickard, Director of Product Management: Email on Jan 22, 2019

[Video] Email Authentication

Posted by Jerrad Rickard, Director of Product Management: Email on Jan 17, 2019

Clearing The Confusion Of HIPAA Compliance

Posted by David Reim, Chief Privacy Officer on Jan 10, 2019

[Video] Email Testing For Better Results

Posted by Jerrad Rickard, Director of Product Management: Email on Jan 03, 2019

Wishing All Healthcare Marketers Great Success In 2019

Posted by Roger Korman, President on Jan 01, 2019

Aligning Hospital Marketers And Healthcare Staffers: A Message From Santa And His Elves

Posted by Lisa Killion on Dec 27, 2018

Key Takeaways From A Year Of Hospital Conferences

Posted by Andrew Munro, Senior Vice President, Healthcare on Dec 20, 2018

Top 3 Hospital Marketing Must-Dos: Your 2019 Checklist

Posted by Andrew Munro, Senior Vice President, Healthcare on Dec 18, 2018

Using Identity Data To Drive Your Healthcare Staffing Efforts

Posted by Lisa Killion on Dec 13, 2018

Top 10 Blogs For Healthcare Marketers In 2018

Posted by Andrew Munro, Senior Vice President, Healthcare on Dec 11, 2018

[Video] Email Campaign Results

Posted by Jerrad Rickard, Director of Product Management: Email on Dec 06, 2018

Why Email Should Be A Cornerstone Of Your Physician Communication Strategy

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Dec 04, 2018

Email Gone Wrong: How A Bad List Can Destroy Your Campaigns

Posted by Jerrad Rickard, Director of Product Management: Email on Nov 29, 2018

[Video] Email Opt-In

Posted by Jerrad Rickard, Director of Product Management: Email on Nov 27, 2018

Why Precision Targeting Matters In Physician And Consumer Email Marketing

Posted by Jerrad Rickard, Director of Product Management: Email on Nov 23, 2018

Why Irrelevant Email Marketing Alienates Your Physician Base

Posted by Jerrad Rickard, Director of Product Management: Email on Nov 20, 2018

To Send Or Not: Email Open Rate Trends During The Holidays

Posted by Jerrad Rickard, Director of Product Management: Email on Nov 15, 2018

Use Physician Email To Feed Your Health System

Posted by Jerrad Rickard, Director of Product Management: Email on Nov 13, 2018

Why You Should Care About CCPA Right Now

Posted by David Reim, Chief Privacy Officer on Nov 08, 2018

[Video] Determining The Right Length And Schedule For Emails

Posted by Jerrad Rickard, Director of Product Management: Email on Nov 06, 2018

HCIC 2018: Things To Do In Scottsdale, AZ

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Nov 01, 2018

No Tricks, Just Treats: Deploying Valuable Email Content To Physician Candidates

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Oct 30, 2018

[Video] Optimizing CTAs For Better Engagement

Posted by Jerrad Rickard, Director of Product Management: Email on Oct 25, 2018

Is A Federal Data Privacy Law Coming?

Posted by David Reim, Chief Privacy Officer on Oct 23, 2018

[Video] Email Testing Basics: Getting Started

Posted by Jerrad Rickard, Director of Product Management: Email on Oct 18, 2018

5 Reasons Why Email Is The Best Way To Reach Your Docs

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Oct 16, 2018

Digital Pharma East 2018: 5 Sessions You Shouldn’t Miss

Posted by David Reim, Chief Privacy Officer on Oct 11, 2018

Will Your Email Campaign Sink Or Swim?

Posted by Jerrad Rickard, Director of Product Management: Email on Oct 09, 2018

SHSMD 2018: Drive Home The Benefits Of Physician Email

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Oct 04, 2018

[Video] Responsible Email Targeting

Posted by Jerrad Rickard, Director of Product Management: Email on Oct 02, 2018

Traditional Recruitment Efforts Can't Hold A Candle To Targeted Email

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Sep 27, 2018

Aggregate Data Is Not Enough: The Case For Individual-Level Physician Data

Posted by Dale Benner, Senior Director, Product Management on Sep 25, 2018

[Video] AIM: Identifying Your Website Traffic

Posted by Dale Benner, Senior Director, Product Management on Sep 20, 2018

3 Key Email List Components For Ensuring Optimal List Engagement

Posted by Jerrad Rickard, Director of Product Management: Email on Sep 18, 2018

Why Physicians Shouldn’t Receive Your Patient Newsletters

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Sep 13, 2018

If Only Physician Recruitment Was Like The NFL

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Sep 11, 2018

Buyer Beware: Why You Should Take A Closer Look At Your Physician Email List

Posted by Jerrad Rickard, Director of Product Management: Email on Sep 06, 2018

Beyond The Basics: How Audience Identity Data Enhances Email Marketing

Posted by Dale Benner, Senior Director, Product Management on Sep 04, 2018

DMD Innovators Series: Allison Hartsoe, Ambition Data

Posted by David Reim, Chief Privacy Officer on Aug 30, 2018

How To Identify Unknown Candidates

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Aug 28, 2018

[Video] Improve Open Rates With Responsible Email

Posted by Jerrad Rickard, Director of Product Management: Email on Aug 23, 2018

6 Tips To Capture Physician Engagement In 6 Seconds Or Less

Posted by Jerrad Rickard, Director of Product Management: Email on Aug 21, 2018

The California Consumer Privacy Act Of 2018: American Version Of GDPR

Posted by Roger Korman, President on Aug 16, 2018

[Video] Optimizing Subject Lines And Preheaders

Posted by Jerrad Rickard, Director of Product Management: Email on Aug 14, 2018

Do Your CTAs Check All These Boxes?

Posted by Jerrad Rickard, Director of Product Management: Email on Aug 09, 2018

Did You Know? Fast Facts About Pharma Email Metrics

Posted by Jerrad Rickard, Director of Product Management: Email on Aug 07, 2018

AIM Topic: Expand Insights Beyond Your Target Physician List

Posted by Dale Benner, Senior Director, Product Management on Aug 02, 2018

[Video] How To Reach Physicians Through Email

Posted by Jerrad Rickard, Director of Product Management: Email on Jul 31, 2018

DMD Pharma Innovators Series: Serge Loncar, CareSpeak

Posted by David Reim, Chief Privacy Officer on Jul 26, 2018

[Video] How To Know If Your Physician Email List Is Authenticated

Posted by Jerrad Rickard, Director of Product Management: Email on Jul 24, 2018

AIM Joins DMD’s Email In BPA Worldwide Certification

Posted by Dale Benner, Senior Director, Product Management on Jul 19, 2018

6 Steps To Improve Your Physician Email KPIs

Posted by Jerrad Rickard, Director of Product Management: Email on Jul 17, 2018

AIM Technology Earns BPA Worldwide Certification

Posted by Roger Korman, President on Jul 12, 2018

Digital vs. Direct Mail: Why Digital Is The Clear Winner

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Jul 10, 2018

The AdTech-MarTech Convergence: Making An Argument For Email’s Value

Posted by David Reim, Chief Privacy Officer on Jul 05, 2018

How Your Emails Can Strengthen (Or Weaken) Physician Engagement

Posted by Jerrad Rickard, Director of Product Management: Email on Jul 03, 2018

Increase Physician Engagement With Audience Identity Data

Posted by Dale Benner, Senior Director, Product Management on Jun 28, 2018

Healthcare Staffers: Optimize Outreach By Identifying Physician Hand-Raisers

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Jun 28, 2018

Don’t Get Hooked By A Bad Email List

Posted by Jerrad Rickard, Director of Product Management: Email on Jun 26, 2018

3 Physician List Standards That Improve Healthcare Staffing Efforts

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Jun 26, 2018

5 Ways To Build Authentic Relationships With Physicians

Posted by Dale Benner, Senior Director, Product Management on Jun 21, 2018

Don't Stop Communicating Once U.S. News Rating Season Is Over

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Jun 21, 2018

Opens vs. Clicks: Recognizing The Metrics That Matter Most

Posted by Jerrad Rickard, Director of Product Management: Email on Jun 19, 2018

Who’s Kicking The Tires And Researching Your Health System?

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Jun 19, 2018

How Data Can Help You Map Your Next Physician Email Campaign

Posted by Jerrad Rickard, Director of Product Management: Email on Jun 14, 2018

When Your Physician Email List Gives You Lemons, It’s Hard To Make Lemonade

Posted by Jerrad Rickard, Director of Product Management: Email on Jun 14, 2018

At DPW: What Website Visitor Identification Data Reveals In The Oncology Space

Posted by Mary Lassiter, Director of Client Strategy and Innovation on Jun 12, 2018

GDPR: Why DMD Is The Calm In The Storm

Posted by David Reim, Chief Privacy Officer on Jun 12, 2018

Product Launch Or New Indication: Email Offers Flexibility And Reach

Posted by David Reim, Chief Privacy Officer on Jun 07, 2018

Limit Patient Referrals Going Out Of System Through Personalized Messaging

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Jun 07, 2018

Data And Digital Disruption At DPW: 4 Key Sessions

Posted by Mary Lassiter, Director of Client Strategy and Innovation on Jun 05, 2018

Physician Candidates Are Knocking At Your Door. Are You Answering?

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Jun 05, 2018

How To Dial Up Your Physician Email Strategy

Posted by Jerrad Rickard, Director of Product Management: Email on May 31, 2018

Consumer Email: Supporting The Patient Side Of Hospital Growth

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on May 31, 2018

Know What Physicians Want: 3 Strategies To Craft Powerful Emails

Posted by Jerrad Rickard, Director of Product Management: Email on May 29, 2018

Personalized Email: The Hospital-Physician Relationship Fix

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on May 29, 2018

[Infographic] Email Marketing: Will You Clinch The Victory?

Posted by Jerrad Rickard, Director of Product Management: Email on May 24, 2018

Make Email An Integral Part Of Your Physician Outreach Plan

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on May 24, 2018

Don’t Gamble With Your Email List

Posted by Jerrad Rickard, Director of Product Management: Email on May 22, 2018

Why Targeted Email Works Best To Announce Internal Health System Improvements

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on May 22, 2018

Why DMD Clients Don't Have To Worry About GDPR

Posted by Roger Korman, President on May 17, 2018

Healthcare Staffing: No Time For Trial And Error

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on May 17, 2018

5 Email Mistakes That Can Leave A Bad Taste

Posted by Jerrad Rickard, Director of Product Management: Email on May 15, 2018

Referral Leakage Is A Revenue Vampire. Email Stops The Bleed

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on May 15, 2018

Compelling Content Is Key To Conditioning Your HCPs To Open Your Email

Posted by Jerrad Rickard, Director of Product Management: Email on May 10, 2018

How Email Can Help Stop A Health System’s Internal Runaway Train

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on May 10, 2018

Audience Identity Management: Solving The Physician Anonymity Problem

Posted by Dale Benner, Senior Director, Product Management on May 08, 2018

Market Development And Clinical Trials: Tell Your Product Story Early

Posted by David Reim, Chief Privacy Officer on May 08, 2018

Don’t Get Hooked By A “Knock-Off” Email List

Posted by Jacki Sibert, Product Manager, Data on May 03, 2018

Are Your Emails Getting Buried? List Quality Is An Inbox Game Changer

Posted by Jerrad Rickard, Director of Product Management: Email on May 03, 2018

Spam 101: Know The Tricks So You Avoid The Traps

Posted by Jerrad Rickard, Director of Product Management: Email on May 01, 2018

What Email Pharma Marketers Can Learn From Disney

Posted by Jerrad Rickard, Director of Product Management: Email on May 01, 2018

Masters Of The Pharma Universe: 4 Databases Every Digital Marketer Must Know

Posted by Anthony Luttenberger, Chief Commercial Officer, Pharma on Apr 26, 2018

A Band-Aid Approach Won’t Fix Referral Leakage - Targeted Email Can

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Apr 26, 2018

First Impressions Matter: Make Your Physician Emails Count

Posted by Jerrad Rickard, Director of Product Management: Email on Apr 24, 2018

Million-Dollar Price Tag: The Real Cost Of Physician Dissatisfaction

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Apr 24, 2018

Flex Your Email Muscle: Condition ISPs To Recognize Your Email Domain As Reliable

Posted by Jerrad Rickard, Director of Product Management: Email on Apr 19, 2018

ASPR 2018 Revolutionize Your Recruitment Strategies

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Apr 19, 2018

Healthcare Recruiters: Do You Know Which Physicians Are Reading Your Job Posts?

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Apr 17, 2018

Everything You Need To Know To Optimize Your Next Pharma Email Deployment

Posted by Jerrad Rickard, Director of Product Management: Email on Apr 17, 2018

Office Or Personal: What’s The Best Email For Physician Outreach?

Posted by David Reim, Chief Privacy Officer on Apr 12, 2018

ASPR 2018 Is “Transforming Healthcare”: 3 Not-To-Miss Sessions

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Apr 12, 2018

Learn Where HCPs Get Information Online At eyeforpharma 2018

Posted by David Reim, Chief Privacy Officer on Apr 10, 2018

Email With Purpose: Valuable Content Builds Relationships With Physician Candidates

Posted by Tighe Blazier, Chief Commercial Officer, Healthcare Communications on Apr 10, 2018

Deliver The Content Physicians Need To Make Better Decisions Faster

Posted by David Reim, Chief Privacy Officer on Apr 05, 2018

Don’t Skimp On Sourcing: Ensure You’re Reaching Intended Physician Candidates

Posted by Tighe Blazier, Chief Commercial Officer, Healthcare Communications on Apr 05, 2018

Headed To eyeforpharma 2018? Don’t Miss These 4 Sessions

Posted by David Reim, Chief Privacy Officer on Apr 03, 2018

Want To Pack Your Next CME Event? Conquer These 3 Email Missteps

Posted by Tighe Blazier, Chief Commercial Officer, Healthcare Communications on Apr 03, 2018

Eyeforpharma 2018: Fun In Philly

Posted by David Reim, Chief Privacy Officer on Mar 29, 2018

Why Email Is The Best Digital Channel For Growing Your Health System

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Mar 29, 2018

6 Opportunities To Improve Physician Relationships Via Email

Posted by Jerrad Rickard, Director of Product Management: Email on Mar 27, 2018

Let’s Get Visual: 6 Steps To Reach The Right Pharma Audience

Posted by Jerrad Rickard, Director of Product Management: Email on Mar 27, 2018

When A Physician Email List Sells For Beans, That’s What It’s Worth

Posted by Jerrad Rickard, Director of Product Management: Email on Mar 22, 2018

What Makes Your Hospital The Best? Use Email To Inform Potential Referrers

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Mar 22, 2018

For Better Digital Ad ROI In Pharma, Require Accountable Media

Posted by Wei Han Frank Lin, Chief Technology Officer on Mar 20, 2018

Physician Email Lists: Why Use One-Dimensional Data When 3D Exists?

Posted by Jerrad Rickard, Director of Product Management: Email on Mar 20, 2018

Get With The Picture: Email Marketing Thrives On Better Data

Posted by Jerrad Rickard, Director of Product Management: Email on Mar 15, 2018

Straight From The Horse’s Mouth: The Certainty Of First-Party Email Sourcing

Posted by Jerrad Rickard, Director of Product Management: Email on Mar 15, 2018

All Your Pharma Ad Analytics Are Wrong (Thanks, Bots)

Posted by Wei Han Frank Lin, Chief Technology Officer on Mar 13, 2018

Make Decisions With Precision: Use Actionable Intelligence To Advance Hospital Growth

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Mar 13, 2018

How Google’s AMP For Email Will Impact Future Pharma Marketing

Posted by Jerrad Rickard, Director of Product Management: Email on Mar 08, 2018

What Drives Physician Loyalty? Email Conversations, Not Campaigns

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Mar 08, 2018

Got Data? Use It To Build Better Physician Relationships

Posted by David Reim, Chief Privacy Officer on Mar 06, 2018

Be The Voice Of Reason: Successful Multichannel Marketing Traits, Part 2

Posted by Tighe Blazier, Chief Commercial Officer, Healthcare Communications on Mar 06, 2018

FiercePharmaMarketing Forum: 5 Must-See Sessions

Posted by David Reim, Chief Privacy Officer on Mar 01, 2018

All Hands On Deck: Address Internal Mishaps With Targeted Email

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Mar 01, 2018

Channel Optimization In Pharma: Looking Beyond Your Brand Websites

Posted by Dale Benner, Senior Director, Product Management on Feb 27, 2018

Don’t Alienate Your Docs: Use A Personalized Approach To Stand Out

Posted by Jerrad Rickard, Director of Product Management: Email on Feb 27, 2018

DMD Pharma Innovators Series: Devesh Verma, Axtria

Posted by Susan Becker, Senior Director, Product Management: Partner Development on Feb 22, 2018

Wax Online, Wax Offline: Successful Multichannel Marketing Traits, Part 1

Posted by Tighe Blazier, Chief Commercial Officer, Healthcare Communications on Feb 22, 2018

Agility Training For Pharma Marketers

Posted by Dale Benner, Senior Director, Product Management on Feb 20, 2018

Patient Care vs. Five-Star Ratings: Untangle A Sticky Web

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Feb 20, 2018

Top 2 Ways To Protect Your Pharma Advertising Investment

Posted by Wei Han Frank Lin, Chief Technology Officer on Feb 15, 2018

Personalized Email: Will The Real Dr. Jones Please Stand Up?

Posted by Jerrad Rickard, Director of Product Management: Email on Feb 15, 2018

Finding Dr. Right: Beyond Email List Matching

Posted by Jerrad Rickard, Director of Product Management: Email on Feb 13, 2018

Are You Playing Inbox Roulette In A Mobile-First World?

Posted by Tighe Blazier, Chief Commercial Officer, Healthcare Communications on Feb 13, 2018

Create A Seamless Multichannel Experience For Target HCPs

Posted by Dale Benner, Senior Director, Product Management on Feb 08, 2018

Do Physicians Know Your Hospital's True Worth? Tell Them With Email

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Feb 08, 2018

Email Render Testing: Don’t Deploy Without It

Posted by Jerrad Rickard, Director of Product Management: Email on Feb 06, 2018

The Internet Of Me: Use Physician Data To Better Personalize Email Communications

Posted by Dale Benner, Senior Director, Product Management on Feb 06, 2018

3 Automated Threats To Pharma Websites (And How To Beat Them)

Posted by Wei Han Frank Lin, Chief Technology Officer on Feb 01, 2018

Are You Talking To Your Docs? Why Follow Up Is Crucial In Physician Recruitment

Posted by Tighe Blazier, Chief Commercial Officer, Healthcare Communications on Feb 01, 2018

Email + Web + Events: How Digital Strategies Can Enhance The Customer Experience

Posted by Dale Benner, Senior Director, Product Management on Jan 30, 2018

What Hospital Marketers Can Learn From Elite Athletes

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Jan 30, 2018

Personalize Emails For More Productive Conversations With Physicians

Posted by Jerrad Rickard, Director of Product Management: Email on Jan 25, 2018

Confessions Of A White Hat Hacker: Generating Bot Traffic On Medical Websites

Posted by Wei Han Frank Lin, Chief Technology Officer on Jan 25, 2018

Beat HCP Boredom: How To Make In-Person Meetings More Meaningful

Posted by Dale Benner, Senior Director, Product Management on Jan 23, 2018

Embrace Multichannel Marketing For Physician Recruitment Success

Posted by Tighe Blazier, Chief Commercial Officer, Healthcare Communications on Jan 23, 2018

DMD Pharma Innovators Series: Richard Murphy, BPA Worldwide

Posted by David Reim, Chief Privacy Officer on Jan 18, 2018

Alliance 2018: Learn, Then Play

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Jan 18, 2018

Blacklisting vs. Whitelisting In Pharma Marketing

Posted by Wei Han Frank Lin, Chief Technology Officer on Jan 16, 2018

No More “Dear Sir”- 4 Key Components To Personalize In Physician Emails

Posted by Jerrad Rickard, Director of Product Management: Email on Jan 16, 2018

Deliver An Effective Customer Experience: Send HCPs Only Relevant, Timely Emails

Posted by Jerrad Rickard, Director of Product Management: Email on Jan 11, 2018

How Targeted Email Campaigns Can Thwart Referral Leakage

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Jan 11, 2018

Good vs. Bad Bots: Who’s Really Visiting Medical Websites?

Posted by Wei Han Frank Lin, Chief Technology Officer on Jan 09, 2018

5 Reasons Email Works Best To Engage Physicians And Improve Retention

Posted by Jerrad Rickard, Director of Product Management: Email on Jan 09, 2018

Optimize The Online Customer Experience: Meet HCPs Where They Are

Posted by Dale Benner, Senior Director, Product Management on Jan 04, 2018

Strategizing Email For 2018: Don’t Forget The Basics

Posted by Jerrad Rickard, Director of Product Management: Email on Jan 04, 2018

ICYMI: Understand Physician Behavior On Your Medical Website And 300 Others

Posted by Dale Benner, Senior Director, Product Management on Jan 02, 2018

Don’t Fall Prey To Data Decay: 4 Ways To Boost CME Registration

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Jan 02, 2018

Top 10 Blogs For Pharma Marketers In 2017

Posted by Roger Korman, President on Dec 28, 2017

Don’t Start 2018 With A Dirty Physician Email List

Posted by Jerrad Rickard, Director of Product Management: Email on Dec 28, 2017

5 Pharma Marketing Must-Do’s: Your 2018 Checklist

Posted by Dale Benner, Senior Director, Product Management on Dec 26, 2017

Top Takeaways From 2017’s Hospital Conference Lineup

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Dec 26, 2017

Bots And Pharma Marketing: Brief Answers To Big Questions

Posted by Wei Han Frank Lin, Chief Technology Officer on Dec 21, 2017

Engage Physicians As Consumers To Expand Your Sales Base

Posted by Anthony Luttenberger, Chief Commercial Officer, Pharma on Dec 21, 2017

6 Essential Ad Fraud Resources For Pharma Marketers

Posted by Wei Han Frank Lin, Chief Technology Officer on Dec 19, 2017

Email + Web: A Multichannel Approach To CME Event Marketing

Posted by Tighe Blazier, Chief Commercial Officer, Healthcare Communications on Dec 19, 2017

The 5 W’s Of Successful Pharma Email Deployments

Posted by Jerrad Rickard, Director of Product Management: Email on Dec 14, 2017

The Physician Recruitment Landscape: A Forecast Into 2018

Posted by Tighe Blazier, Chief Commercial Officer, Healthcare Communications on Dec 14, 2017

Finally, Medical Website Data Pharma Marketers Can Trust

Posted by Dale Benner, Senior Director, Product Management on Dec 12, 2017

Optimize Physician Emails For Mobile With This Simple Checklist

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Dec 12, 2017

How To Influence Physician Brand Loyalty

Posted by Anthony Luttenberger, Chief Commercial Officer, Pharma on Dec 07, 2017

Leverage Digital Data To Optimize The Customer Experience

Posted by Dale Benner, Senior Director, Product Management on Dec 07, 2017

3 Factors To Avoid The Dreaded One-Click Unsubscribe

Posted by Jerrad Rickard, Director of Product Management: Email on Dec 05, 2017

5 Times When Digital Is Better Than Print In Hospital Marketing

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Dec 05, 2017

For Better Pharma Marketing ROI, Follow The Clues

Posted by David Reim, Chief Privacy Officer on Nov 30, 2017

A Physician Email List Is Only As Good As Its Source

Posted by Roger Korman, President on Nov 30, 2017

Is Your Email List Naughty Or Nice?

Posted by David Reim, Chief Privacy Officer on Nov 28, 2017

How To Leverage Physician Data To Improve Healthcare Recruiting

Posted by Tighe Blazier, Chief Commercial Officer, Healthcare Communications on Nov 28, 2017

DMD Team Members Share What They Are Most Thankful For This Year

Posted by Roger Korman, President on Nov 23, 2017

The Truth Is Out There: Digital Ad Fraud And Bot Detection

Posted by Susan Becker, Senior Director, Product Management: Partner Development on Nov 21, 2017

3 Ways Digital Tools Facilitate Health System Outreach To Physicians

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Nov 21, 2017

Use Digital Tools To Identify And Engage Physicians Affected By Drug Shortages

Posted by David Reim, Chief Privacy Officer on Nov 16, 2017

Avoiding The Black Hole In Pharma Marketing – Part 2

Posted by Dale Benner, Senior Director, Product Management on Nov 14, 2017

5 Reasons Email Deliverability Matters In Med Device Marketing

Posted by Jerrad Rickard, Director of Product Management: Email on Nov 14, 2017

Doctors Get A Lot Of Email (Make Sure They Read Yours)

Posted by Jerrad Rickard, Director of Product Management: Email on Nov 09, 2017

Use Email To Get More Mileage From Your U.S. News Rankings

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Nov 09, 2017

Finish Strong: Email Maximizes Pharma Marketing Success

Posted by David Reim, Chief Privacy Officer on Nov 07, 2017

How The Physician Recruiting Landscape Has Changed Over The Last Decade

Posted by Tighe Blazier, Chief Commercial Officer, Healthcare Communications on Nov 07, 2017

How Digital Campaigns Help Health Systems Find A Perfect Physician Match

Posted by Tighe Blazier, Chief Commercial Officer, Healthcare Communications on Nov 02, 2017

Avoiding The Black Hole Of Pharma Marketing

Posted by Jerrad Rickard, Director of Product Management: Email on Nov 02, 2017

Successful Recruiting Practices for Healthcare Marketers

Posted by Tighe Blazier, Chief Commercial Officer, Healthcare Communications on Oct 31, 2017

Inbox Trick Or Treat? 3 Tips To Keep Emails Out Of Spam

Posted by Jerrad Rickard, Director of Product Management: Email on Oct 31, 2017

Use Open Rate Trends To Win At Holiday Deployment

Posted by Jerrad Rickard, Director of Product Management: Email on Oct 26, 2017

How Digital Engagement Is Transforming Connections To Physicians

Posted by Dale Benner, Senior Director, Product Management on Oct 26, 2017

Identifying Your HCP Website Traffic Mitigates Risk

Posted by Wei Han Frank Lin, Chief Technology Officer on Oct 24, 2017

Deliver Measurable ROI With Highly Targeted Content Marketing

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Oct 24, 2017

3 Strategies For Optimizing Digital Deployments During The Holidays

Posted by Jerrad Rickard, Director of Product Management: Email on Oct 19, 2017

HCIC 2017: Keeping It Weird In Austin

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Oct 19, 2017

What New Data Tells Pharma Marketers About HCP Browsing Behavior

Posted by David Reim, Chief Privacy Officer on Oct 17, 2017

Overcoming 4 Challenges Of Physician Recruitment

Posted by Tighe Blazier, Chief Commercial Officer, Healthcare Communications on Oct 17, 2017

Profit From Digital Audience Identity Technology In 2017

Posted by Dale Benner, Senior Director, Product Management on Oct 12, 2017

Is Your Recruitment Missing The Mark? Why Audience Identity Is Critical For Success

Posted by Tighe Blazier, Chief Commercial Officer, Healthcare Communications on Oct 12, 2017

Judging the 2017 MM&M Awards: A Few Takeaways

Posted by Joe Mastracchio, Executive Vice President for Channel Strategy on Oct 10, 2017

Digitally Engage Pharmacists This Flu Season

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Oct 10, 2017

Discussing The #1 Reason Pharma Brands Need To Identify The HCPs Who Visit Their Websites At Digital Pharma East

Posted by David Reim, Chief Privacy Officer on Oct 05, 2017

3 Best Practices to Establish and Maintain Physician Relationships Through Digital Strategies

Posted by Dale Benner, Senior Director, Product Management on Oct 05, 2017

3 Building Blocks For Successful Digital Campaigns in 2018

Posted by David Reim, Chief Privacy Officer on Oct 03, 2017

The Dangers of Working With Bad Physician Email Lists

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Oct 03, 2017

The True Cost of Bots: A Live Demonstration at Digital Pharma East

Posted by Wei Han Frank Lin, Chief Technology Officer on Sep 28, 2017

The Digital Boom: 3 Trends to Watch in Q3

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Sep 28, 2017

4 Must-See Sessions At Digital Pharma East

Posted by David Reim, Chief Privacy Officer on Sep 26, 2017

Hospital Marketing National Podcast: DMD’s Leadership In Digital Healthcare Marketing

Posted by Roger Korman, President on Sep 26, 2017

DMD Pharma Innovators Series: Olivier Chateau, Health Union

Posted by David Reim, Chief Privacy Officer on Sep 21, 2017

Why Invest In A High Quality List? 3 Dangers Of Penny Databases

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Sep 21, 2017

Optimize Your Pharma Digital Marketing Spend In 2018

Posted by Dale Benner, Senior Director, Product Management on Sep 19, 2017

Why Going Old School With Your Marketing Strategy Is A Mistake

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Sep 19, 2017

Healthcare Clients Give DMD Top Marks For Email Marketing Services

Posted by Roger Monaco, Director of Account Management on Sep 14, 2017

Top Session Picks for SHSMD’s 2017 Healthcare Strategy Event

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Sep 14, 2017

“Know Your Medicines Month” Presents Opportunities For Pharma Marketers

Posted by David Reim, Chief Privacy Officer on Sep 12, 2017

Does Your Physician Recruitment Website Earn Its Keep?

Posted by Tighe Blazier, Chief Commercial Officer, Healthcare Communications on Sep 12, 2017

See Your Target HCPs Across Hundreds Of Medical Websites

Posted by David Reim, Chief Privacy Officer on Sep 07, 2017

To Increase Physician Referrals: Share Good News Strategically

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Sep 07, 2017

ICYMI: DMD Presents Audience Identity Technology at Pharma Conferences

Posted by Roger Korman, President on Sep 05, 2017

For Better Email Open Rates, Make Your Subject Line Count

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Sep 05, 2017

Health Systems: Start Engaging Doctors Online

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Aug 31, 2017

Pharma Marketers: Doctors Are Consumers Too

Posted by Jerrad Rickard, Director of Product Management: Email on Aug 31, 2017

Is Your HCP Email Database Helping Or Hindering?

Posted by Roger Korman, President on Aug 29, 2017

How Measuring Campaign Response Can Accelerate Physician Recruitment Efforts

Posted by Tighe Blazier, Chief Commercial Officer, Healthcare Communications on Aug 29, 2017

4 Data Mistakes To Avoid During Pharma Marketing Planning

Posted by David Reim, Chief Privacy Officer on Aug 24, 2017

15 Reasons Health Systems Should Send Physicians Email, Not Snail Mail

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Aug 24, 2017

Battling The Bots: Tips For Overcoming Ad Fraud In Pharma Marketing

Posted by Roger Korman, President on Aug 22, 2017

Recruiters: ID Physician Website Visitors, Even When They Don’t Apply

Posted by Tighe Blazier, Chief Commercial Officer, Healthcare Communications on Aug 22, 2017

DMD Pharma Innovators Series: Dr. Augustine Fou, Cybersecurity and Ad Fraud Researcher

Posted by David Reim, Chief Privacy Officer on Aug 17, 2017

Email Enables A Coordinated Response To Low U.S. News Rankings

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Aug 17, 2017

The Future of Pharma Website Data

Posted by David Reim, Chief Privacy Officer on Aug 15, 2017

Are Your Recruiting Emails Getting A Response? 3 Ways to Optimize Physician Engagement

Posted by Tighe Blazier, Chief Commercial Officer, Healthcare Communications on Aug 15, 2017

Discover How Tagging Technology Will Drive Pharma Revenue In 2018

Posted by David Reim, Chief Privacy Officer on Aug 10, 2017

To Improve Patient Satisfaction, Focus On Physician Communication

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Aug 10, 2017

Multichannel Marketing: Orchestrating Successful HCP Interactions

Posted by Roger Korman, President on Aug 08, 2017

September Presents New Opportunities For Physician Engagement

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Aug 08, 2017

4 Reasons To Move Email Up The Pharma Marketing Ladder In 2018

Posted by David Reim, Chief Privacy Officer on Aug 03, 2017

Need Referrals? Enlist KOLs In Email Outreach To Physicians

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Aug 03, 2017

Audience Identity: The Missing Link In HCP Email Marketing

Posted by Roger Korman, President on Aug 01, 2017

6 Email Tactics to Drive Physician Engagement

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Aug 01, 2017

How To Use Data Technology to Fuel Your 2018 Marketing Plan

Posted by David Reim, Chief Privacy Officer on Jul 27, 2017

Find Out Why Doctors Are Referring Out

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Jul 27, 2017

Medical Publishers: It’s Time To Verify Your Website Audience

Posted by Tighe Blazier, Chief Commercial Officer, Healthcare Communications on Jul 25, 2017

To Recruit More Physicians, First Identify Your Website Visitors

Posted by Tighe Blazier, Chief Commercial Officer, Healthcare Communications on Jul 25, 2017

DMD Pharma Innovators Series: Paul Kudlow, TrendMD

Posted by David Reim, Chief Privacy Officer on Jul 20, 2017

Physicians As Brand Ambassadors: 3 Strategies For Health Systems

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Jul 20, 2017

How Pharma Website Data Can Cure Your Marketing Pain In 2018

Posted by Roger Korman, President on Jul 19, 2017

4 Questions to Ask Before You Deploy Your Next Physician Recruitment

Posted by Tighe Blazier, Chief Commercial Officer, Healthcare Communications on Jul 18, 2017

5 Ways To Get More For Your Pharma Marketing Budget In 2018

Posted by David Reim, Chief Privacy Officer on Jul 13, 2017

The 411 On Using Rich Media In Healthcare Emails

Posted by Jerrad Rickard, Director of Product Management: Email on Jul 13, 2017

Immunizations: New Opportunities For Pharma Marketers

Posted by Roger Korman, President on Jul 11, 2017

Alumni Outreach: Harness The Power Of The AMA Physician Masterfile

Posted by Jacki Sibert, Product Manager, Data on Jul 11, 2017

Want More Clicks? Design Emails Physicians Will Read

Posted by David Reim, Chief Privacy Officer on Jul 06, 2017

How Multichannel Marketing Turns Physician Recruits Into New Hires

Posted by Tighe Blazier, Chief Commercial Officer, Healthcare Communications on Jul 06, 2017

Quality Over Quantity: What Pharma Marketers Need To Know About Databases in Q3

Posted by Roger Korman, President on Jul 04, 2017

7 Creative Best Practices for Physician Email Marketing

Posted by Roger Korman, President on Jul 04, 2017

Design Your Website Content to Reveal Competitive Insights

Posted by Roger Korman, President on Jun 29, 2017

Healthcare Digital Marketing: 3 Trends To Watch In Q3

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Jun 29, 2017

6 New Opportunities For ROI In Pharma Marketing

Posted by David Reim, Chief Privacy Officer on Jun 27, 2017

Using Email to Reframe U.S. News & World Report Rankings

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Jun 27, 2017

How Email Helps You Get More For Your Physician Outreach Dollar

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Jun 22, 2017

DMD Pharma Innovators Series: William King, Zephyr Health

Posted by David Reim, Chief Privacy Officer on Jun 22, 2017

The Hard Truth About Pharma Website Traffic (And What You Can Do About It)

Posted by David Reim, Chief Privacy Officer on Jun 20, 2017

Ready to Take Healthcare Recruiting Digital? Start Here

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Jun 20, 2017

How Email Helps Pharma Reach HCPs Within The Cord Blood Niche

Posted by Roger Korman, President on Jun 15, 2017

Increase Physician Recruitment Success: Know Who Visits Your Website

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Jun 15, 2017

Learn How to ID Your Website Visitors at Digital Pharma West

Posted by David Reim, Chief Privacy Officer on Jun 13, 2017

Spam: Not Kosher for Hospital Email ROI

Posted by Roger Korman, President on Jun 13, 2017

Headed to DPW? Don’t Miss These 4 Valuable Sessions

Posted by David Reim, Chief Privacy Officer on Jun 08, 2017

Using Website Data to Maximize CME Registrations

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Jun 08, 2017

6 Resources Every Pharma Marketer Should Read Before DPW

Posted by David Reim, Chief Privacy Officer on Jun 06, 2017

Keep In-Network Doctors Current On The Breadth Of Your Health Systems Services

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Jun 06, 2017

Q&A: Your Email Database Questions Answered

Posted by Jacki Sibert, Product Manager, Data on Jun 01, 2017

Hospital Marketing National: Our Top Pick Sessions

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Jun 01, 2017

Everything You Wanted To Know About Healthcare Digital Marketing (But Were Afraid To Ask)

Posted by Anthony Luttenberger, Chief Commercial Officer, Pharma on May 30, 2017

5 Problems to Avoid When Email Marketing to Physicians

Posted by Roger Korman, President on May 30, 2017

5 Tips to Increase Email Opens on Memorial Day

Posted by David Reim, Chief Privacy Officer on May 25, 2017

How to Market Your Hospital Effectively Across Many Specialties

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on May 25, 2017

Does Your Email Provider Pass the Quality Test?

Posted by Anthony Luttenberger, Chief Commercial Officer, Pharma on May 23, 2017

Contextual Relevance Is the Key to Engaging More Referrers

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on May 23, 2017

Email Strategies That Make the Most of U.S. News Rankings, Good and Bad

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on May 18, 2017

Overcoming the Challenges of Data-Driven Pharma Marketing

Posted by Roger Korman, President on May 18, 2017

Automated Testing Is the Key to Perfect Email Timing

Posted by Roger Korman, President on May 16, 2017

Make the Most of Day 2 at MedDev eMarketing Summit

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on May 16, 2017

Get Personal: Email As An Identity-Based Channel

Posted by Roger Korman, President on May 11, 2017

Not-to-Miss Tuesday Sessions at the MedDev eMarketing Summit

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on May 11, 2017

Know Why HCPs Aren’t Prescribing Your Drug, So You Can Influence Their Behavior

Posted by Anthony Luttenberger, Chief Commercial Officer, Pharma on May 09, 2017

Expand Your Medical Device User Base with Email

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on May 09, 2017

Common Mistakes in Multichannel Marketing

Posted by Roger Korman, President on May 04, 2017

8 Innovative Ways Health Systems Can Use Email to Engage Physicians

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on May 04, 2017

Sending Mixed Messages? Targeted Email Returns Better Results

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on May 02, 2017

The Evolution (and Implications) of Big Data in Pharma

Posted by Anthony Luttenberger, Chief Commercial Officer, Pharma on May 02, 2017

Can’t Miss San Diego Celebrity Chefs (Make Plans Now for ASPR)

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Apr 27, 2017

The ABC’s of Multichannel Marketing

Posted by DMD Connects on Apr 27, 2017

Your Physician Database: Are You Getting What You Paid For?

Posted by Roger Korman, President on Apr 25, 2017

Recruiting the Right Physician in the Digital Era

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Apr 25, 2017

4 Databases Every Successful Pharma Marketer Should Master

Posted by Anthony Luttenberger, Chief Commercial Officer, Pharma on Apr 20, 2017

Must-See Sessions at the 2017 ASPR Annual Conference

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Apr 20, 2017

Eyeforpharma 2017: Food, History, and Other Adventures

Posted by DMD Connects on Apr 18, 2017

Move Over Direct Mail: Email Is Best for Healthcare

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Apr 18, 2017

4 Not-To-Miss Sessions at eyeforpharma Philadelphia 2017

Posted by DMD Connects on Apr 13, 2017

A First Look at Email Data and Analytics for Health Systems

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Apr 13, 2017

How to ID the HCPs Who Visit Your Website (video)

Posted by David Reim, Chief Privacy Officer on Apr 11, 2017

Know Your Website Visitors to Integrate Health System Marketing

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Apr 11, 2017

It’s All About That (Data)Base

Posted by David Reim, Chief Privacy Officer on Apr 06, 2017

Behavioral Targeting in Health System Email Marketing

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Apr 06, 2017

For the First Time: Measure Lift From Your Pharma Website

Posted by David Reim, Chief Privacy Officer on Apr 04, 2017

ICYMI: Top Takeaways for Health System Email Marketers

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Apr 04, 2017

Pitfalls to Avoid in Healthcare Email Marketing

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Mar 30, 2017

4 Things Pharma and Healthcare Marketers Need to Know in Q2

Posted by Roger Korman, President on Mar 30, 2017

Measuring the Impact of Identified Website Traffic

Posted by David Reim, Chief Privacy Officer on Mar 28, 2017

Improve Healthcare Email Success with These Proven Tactics

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Mar 28, 2017

The Best Healthcare Email Campaigns Start with Strategy

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Mar 23, 2017

Standing on the Shoulders of Giants

Posted by Roger Korman, President on Mar 23, 2017

Optimizing Medical Device Dear Doctor Letters

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Mar 21, 2017

Use Storytelling To Write Better HCP Emails

Posted by Roger Korman, President on Mar 21, 2017

Pharma Website Data Reveals Unexpected Audiences, Part 2

Posted by David Reim, Chief Privacy Officer on Mar 16, 2017

Email Performs Best for Health Systems Over Traditional Channels

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Mar 16, 2017

Pharma Website Data Reveals Unexpected Audiences, Part 1

Posted by David Reim, Chief Privacy Officer on Mar 14, 2017

3 Opportunities to Improve Health System Outreach With Email

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Mar 14, 2017

Extending Your Service Line With Email

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Mar 09, 2017

The Evolution of Audience Tracking: DMD at ePharma Summit

Posted by David Reim, Chief Privacy Officer on Mar 09, 2017

16 Stats Proving Email Still Delivers the Best ROI

Posted by Roger Korman, President on Mar 07, 2017

How Physician Emails Increase In-Network Referrals

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Mar 07, 2017

At ePharma: Overcoming the Obstacles of Website Identity

Posted by David Reim, Chief Privacy Officer on Mar 02, 2017

7 Reasons Why Email Marketing Is a Win for Health Systems

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Mar 02, 2017

ePharma: After Hours in the City That Never Sleeps

Posted by David Reim, Chief Privacy Officer on Feb 28, 2017

Expand Hospital Service Lines by Emailing Targeted Physicians

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Feb 28, 2017

Identify the HCPs Who Visit Your Website

Posted by David Reim, Chief Privacy Officer on Feb 23, 2017

Stem Out-Migration with Email Targeted to Physicians

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Feb 23, 2017

Email: Marketing’s Old Faithful

Posted by Roger Korman, President on Feb 21, 2017

Physician Recruitment: Finding Success in a Competitive Market

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Feb 21, 2017

3 Good Reasons to Ditch the GIFs in Pharma Email Marketing

Posted by Roger Korman, President on Feb 16, 2017

NAPR and NALTO: Where to Eat and Drink in La Jolla

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Feb 16, 2017

You Wouldn't Recommend a Biosimilar; Why Accept an Off-Brand Database?

Posted by Roger Korman, President on Feb 14, 2017

Find Your Match: Detailed Data Identifies Hard-to-Reach Physicians

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Feb 14, 2017

Beyond Newsletters: 5 Ways Email Can Enhance your Hospital Brand

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Feb 09, 2017

What You Don't Know About Your Pharma Website Visitors Can Hurt You

Posted by Roger Korman, President on Feb 09, 2017

For Hospitals, Successful Email Campaigns Start with a High-Quality List

Posted by Christopher Lee, Chief Commercial Officer, Healthcare on Feb 07, 2017

The Doctor Won’t See You Now (But She'll Read Your Email)

Posted by Roger Korman, President on Feb 07, 2017

Is Your Website Traffic Really Human?

Posted by Roger Korman, President on Feb 02, 2017

3 Ways Hospitals Can Use Targeted Email to Augment Referrals

Posted by Roger Korman, President on Feb 02, 2017

Why You Should Demand Transparency from Your Data Provider

Posted by David Reim, Chief Privacy Officer on Jan 31, 2017

Email Helps Hospitals Build Better Relationships with Physicians

Posted by Roger Korman, President on Jan 31, 2017

4 Signs Your Pharma Email Campaign Needs AIM

Posted by Roger Korman, President on Jan 26, 2017

Alliance 2017: After Hours in San Francisco

Posted by Roger Korman, President on Jan 26, 2017

How to Use Targeted Email to Get More CME Registrants

Posted by Roger Korman, President on Jan 24, 2017

Email & Social Media: The Betty & Veronica of Healthcare Marketing

Posted by Roger Korman, President on Jan 19, 2017

Boost CME Registrations with Better Email Subject Lines

Posted by Roger Korman, President on Jan 19, 2017

Know Who Actually Views Your Pharma Ads for Better ROI

Posted by Roger Korman, President on Jan 17, 2017

Are You Losing Healthcare Website Visitors to Google Search?

Posted by Roger Korman, President on Jan 12, 2017

Integrating HCP Marketing Is Easier with AIM

Posted by Roger Korman, President on Jan 10, 2017

Reach and Register More Physicians for Your Next CME Event

Posted by Roger Korman, President on Jan 10, 2017

Physicians Give Your Website 10 Minutes: Make the Most of It

Posted by Roger Korman, President on Jan 05, 2017

Make Your Medical Marketing Agency Accountable for Website Results

Posted by Roger Korman, President on Jan 03, 2017

Top 6 Healthcare Marketing Must-Do’s for 2017

Posted by Roger Korman, President on Dec 29, 2016

10 Best DMD Blogs of 2016

Posted by Roger Korman, President on Dec 27, 2016

Why Your Healthcare Website Needs to be Pharmacist Friendly

Posted by Roger Korman, President on Dec 22, 2016

Overcome Low-See/No-See Rules with These Proven Strategies

Posted by Roger Korman, President on Dec 20, 2016

Strong Health System Brands Start with Email

Posted by Roger Korman, President on Dec 15, 2016

DMD Wins for Innovation at “Big Data” Conference

Posted by Roger Korman, President on Dec 13, 2016

Happy Birthday, DMD!

Posted by Roger Korman, President on Dec 08, 2016

Surprise! How Physicians Really Use Your Website

Posted by Roger Korman, President on Dec 06, 2016

'Big Data for Big Decisions' Conference

Posted by David Reim, Chief Privacy Officer on Dec 01, 2016

Marketing to Physicians Made Easier

Posted by Roger Korman, President on Nov 29, 2016

How to Use Website Data to Support Pharma Sales

Posted by Roger Korman, President on Nov 24, 2016

10 Ways Marketing & Sales Can Collaborate to Increase HCP Engagement

Posted by Roger Korman, President on Nov 22, 2016

So Happy Together: Website Data and Email Preheaders

Posted by Roger Korman, President on Nov 17, 2016

Authenticating the Traffic to Online Medical Publications

Posted by Roger Korman, President on Nov 15, 2016

Time for an Upgrade: How Website Data Can Improve Your Subject Lines

Posted by Roger Korman, President on Nov 10, 2016

What You Need to Know to Maximize Email Opens This Holiday Season

Posted by Roger Korman, President on Nov 08, 2016

Use Pharma Website Data to Write More Effective Email CTAs

Posted by Roger Korman, President on Nov 03, 2016

ICYMI: Our Big Reveal at Digital Pharma East 2016

Posted by David Reim, Chief Privacy Officer on Nov 01, 2016

How to Verify Pharma Ad Viewability to Refine Your Ad Spend

Posted by David Reim, Chief Privacy Officer on Oct 27, 2016

3 Ways Physician-Level Website Data Increases Email Engagement

Posted by David Reim, Chief Privacy Officer on Oct 25, 2016

Digital Pharma East: Our Ultimate Guide to Food & Drink

Posted by David Reim, Chief Privacy Officer on Oct 20, 2016

More Must-See Presentations at Digital Pharma East

Posted by David Reim, Chief Privacy Officer on Oct 19, 2016

Headed to DPE? My Day 1 Recommendations

Posted by David Reim, Chief Privacy Officer on Oct 18, 2016

Learn About Audience Identity Management at Digital Pharma East

Posted by Roger Korman, President on Oct 13, 2016

Improve Email Subject Lines Using Physician-Level Website Data

Posted by Roger Korman, President on Oct 11, 2016

Turn Your Pharma Website Into A Cash Cow Before Year-End

Posted by Roger Korman, President on Oct 06, 2016

Opportunity Knocks: Reach NPs and PAs with Targeted Content

Posted by Roger Korman, President on Oct 04, 2016

6 Things Email Can Do for Dear Doctor Letters

Posted by Roger Korman, President on Sep 29, 2016

Meet Dear Doctor Guidelines with Less Disruption to Your Marketing Plan

Posted by Roger Korman, President on Sep 27, 2016

When Bad News Happens, Email Comes to the Rescue

Posted by Roger Korman, President on Sep 22, 2016

Use Physician-Level Website Data to Identify New Prescribers

Posted by Roger Korman, President on Sep 20, 2016

Turn Nurse Outreach into Revenue: Target by Specialty

Posted by Roger Korman, President on Sep 15, 2016

Promote High-Value Content to Increase Physician Loyalty

Posted by Roger Korman, President on Sep 13, 2016

4 Ways To Register More Physicians For Your Events

Posted by Roger Korman, President on Sep 08, 2016

The Best Digital Ad Results Require Accountability

Posted by Roger Korman, President on Sep 06, 2016

Give Your Sales Reps an Edge on Every Physician Visit

Posted by Roger Korman, President on Sep 01, 2016

Audience Identity Management: Know Your Healthcare Website Visitors

Posted by Roger Korman, President on Aug 30, 2016

Extend Physician Engagement with Website Data and Email

Posted by Roger Korman, President on Aug 25, 2016

Metrics: Maximizing Email ROI Through Ongoing Refinements

Posted by Roger Korman, President on Aug 23, 2016

The Physician-Level Data Hiding In Your Website

Posted by Roger Korman, President on Aug 18, 2016

Mobile: Instant Success When Communicating with Physicians

Posted by Roger Korman, President on Aug 16, 2016

Gaining Insight Into Your Healthcare Website Visitors

Posted by Roger Korman, President on Aug 11, 2016

Email Lists: Recognize Quality to Boost Healthcare Campaign Results

Posted by Roger Korman, President on Aug 09, 2016

The Truth About Millennial Physicians and Email Marketing

Posted by Roger Korman, President on Aug 04, 2016

Authentication: Driving Every Successful HCP Email Campaign

Posted by Roger Korman, President on Aug 02, 2016

Expand Your Reach: Hypertarget NPs/PAs Using Authenticated Data

Posted by Roger Korman, President on Jul 28, 2016

31 Flavors of Email Content Make HCPs Hungry for More

Posted by Roger Korman, President on Jul 26, 2016

Ready to Skyrocket Your HCP Website Results? Discover 6 New Ways.

Posted by Roger Korman, President on Jul 21, 2016

Q&A: David Reim Answers Your Questions about AIM℠

Posted by Roger Korman, President on Jul 19, 2016

How to Identify Website Traffic (And What You Can Do With It)

Posted by Roger Korman, President on Jul 14, 2016

4 Features of Audience Identity Management That Every HCP Marketer Should Know

Posted by Roger Korman, President on Jul 12, 2016

How To Parachute (Not Fall!) Off A Patent Cliff

Posted by Roger Korman, President on Jul 07, 2016

Stop Daydreaming. Audience Identity Management Is A Reality.

Posted by Roger Korman, President on Jul 05, 2016

Audience Identity Management and the Email Channel

Posted by Roger Korman, President on Jun 30, 2016

This July 4th, Time Your HCP Email Deployments Right

Posted by Roger Korman, President on Jun 28, 2016

How to Make Your Website as Savvy as Your Sales Reps

Posted by Roger Korman, President on Jun 23, 2016

Power Up Your Digital Marketing with Better Targeting

Posted by Roger Korman, President on Jun 21, 2016

Deploy Better HCP Content in 5 Easy Steps

Posted by Roger Korman, President on Jun 16, 2016

Know How to Engage Your HCP on a More Personal Level

Posted by Roger Korman, President on Jun 14, 2016

3 Ways Better Targeting Can Improve Your Digital Marketing Now

Posted by Roger Korman, President on Jun 09, 2016

Want to Boost Open Rates Fast? Time Deployments Better

Posted by Roger Korman, President on Jun 07, 2016

Email Marketing is Putting Direct Mail in Its Place

Posted by Roger Korman, President on Jun 02, 2016

Magnetic Content Attracts HCPs; Boring or Irrelevant Content Repels Them

Posted by Roger Korman, President on May 31, 2016

Want to Amplify HCP Engagement? Think Human.

Posted by Roger Korman, President on May 24, 2016

For a Successful Pharma Launch, Tell Your Story Early

Posted by Roger Korman, President on May 19, 2016

Use Your Clinical Trial Period to Boost First-Year Sales

Posted by Roger Korman, President on May 17, 2016

MM&M Webcast Is Today Featuring David Reim

Posted by Lauren Berger on May 12, 2016

Creativity And Healthcare In The Connected World

Posted by Roger Korman, President on May 10, 2016

The Trouble with Cookies

Posted by Roger Korman, President on May 05, 2016

Follow These 7 Steps for Rep-Triggered Email Success

Posted by Roger Korman, President on May 03, 2016

It’s Time to Commit to Social Listening

Posted by Roger Korman, President on Apr 28, 2016

DMD President Says, “This Looks Like the Cast of a New Avengers Movie!”

Posted by Lauren Berger on Apr 26, 2016

Cross-Channel Measurements That Serve Your Marketing Goals

Posted by Roger Korman, President on Apr 21, 2016

Refine Email Operations for Ongoing Success

Posted by Roger Korman, President on Apr 19, 2016

For Best Results: Follow Through with Effective Email Tactics

Posted by Roger Korman, President on Apr 14, 2016

Start with Strategy to Kick Your HCP Marketing Campaign off Right

Posted by Roger Korman, President on Apr 12, 2016

Diminishing Returns From Email Campaigns?

Posted by Roger Korman, President on Apr 07, 2016

Content To Keep Email Subscribers Wanting More

Posted by Roger Korman, President on Apr 05, 2016

Build Strong Physician Relationships with Rep Triggered Email

Posted by Roger Korman, President on Mar 31, 2016

Reaching HCPs with New Messaging

Posted by Roger Korman, President on Mar 29, 2016

3 Ways to Power Up Your Healthcare Marketing Campaign

Posted by Roger Korman, President on Mar 24, 2016

Finding the Opportunity in Med Legal Pre-Approval

Posted by Roger Korman, President on Mar 22, 2016

Email Is Still the Best Bet for Building HCP Relationships

Posted by Roger Korman, President on Mar 17, 2016

Keep Your Email Campaign Out of the Junk Mail Heap

Posted by Roger Korman, President on Mar 15, 2016

Deploying Email with Client Supplied Lists

Posted by Roger Korman, President on Mar 10, 2016

Leveraging the AMA Physician Masterfile in Your Email Marketing Strategy

Posted by Roger Korman, President on Mar 08, 2016

The Pitfalls of Working with Bad Lists

Posted by Roger Korman, President on Mar 03, 2016

How To Write A Killer Email Subject Line

Posted by Roger Korman, President on Mar 01, 2016

Your One Way Ticket to Spamville

Posted by Roger Korman, President on Feb 24, 2016

Avoiding the Lemons: Validating An Email List

Posted by Roger Korman, President on Feb 22, 2016

Optimizing For Mobile? You're Doing It Wrong!

Posted by Roger Korman, President on Feb 17, 2016

Prevent High Bounce Rates By Maintaining A Bad Domain List

Posted by Roger Korman, President on Feb 15, 2016

Sourcing Email Addresses Via Publisher Relationships

Posted by Roger Korman, President on Feb 10, 2016

Are You Kidding Me? Is That The Email List You’re Using?

Posted by Roger Korman, President on Feb 08, 2016

MM&M Webcast Questions Answered by Dr. Roger Korman

Posted by Roger Korman, President on Feb 03, 2016

Are Pharmas Emailing Doctors or Porn Stars?

Posted by Roger Korman, President on Feb 01, 2016

Are You a Digital Marketer or a Soybean Farmer?

Posted by Roger Korman, President on Jan 27, 2016

4 Mobile Healthcare Trends

Posted by Roger Korman, President on Jan 25, 2016

Is Your Specialty Physician Email List FDA Compliant?

Posted by Roger Korman, President on Jan 20, 2016

Click-to-Open Rates on Mobile Devices

Posted by Roger Korman, President on Jan 18, 2016

MM&M Webcast Registration Is Open Featuring Dr. Roger Korman

Posted by Lauren Berger on Jan 13, 2016

3 Key Metrics for Email List Authentication

Posted by Roger Korman, President on Jan 11, 2016

Don't Play Telephone with Your HCP Email List

Posted by Roger Korman, President on Jan 06, 2016

4 Critical Components of Email Authentication

Posted by Roger Korman, President on Jan 04, 2016

Email Marketing Tips for a Successful 2016

Posted by Roger Korman, President on Dec 30, 2015

Does A Click Really Represent Engagement?

Posted by Roger Korman, President on Dec 28, 2015

5 Reasons People Don’t Open Your Emails

Posted by Roger Korman, President on Dec 23, 2015

Pharma and the Digital Revolution

Posted by Roger Korman, President on Dec 21, 2015

Your Exposure From An Invalidated Email List

Posted by Roger Korman, President on Dec 16, 2015

Keep Your Email Out of the Spam Folder

Posted by Roger Korman, President on Dec 14, 2015

The Top 6 Signs Your Email List Isn't Authenticated

Posted by Roger Korman, President on Dec 09, 2015

Setting the Bar for Email Sourcing and List Authentication

Posted by Roger Korman, President on Dec 07, 2015

Authenticated Lists Mean More Efficient Campaign Spending

Posted by Roger Korman, President on Dec 02, 2015

The DMD Email Validation and Maintenance Process

Posted by Roger Korman, President on Nov 30, 2015

Crisis Management: Taking Control of Your Brand Message

Posted by Roger Korman, President on Nov 25, 2015

Don't Jump! A Patent Cliff Is Just Another Opportunity

Posted by Roger Korman, President on Nov 23, 2015

It's Not Groundhog Day: Amplifying New Indication Reach

Posted by Roger Korman, President on Nov 18, 2015

Hit The Ground Running: Optimizing Your Product Launch

Posted by Roger Korman, President on Nov 16, 2015

Clinical Trials: While You're Waiting, Warm Up Your Market

Posted by Roger Korman, President on Nov 11, 2015

Market Development: Begin To Tell Your Product Story

Posted by Roger Korman, President on Nov 09, 2015

6 Email Marketing Tactics to Drive ROI

Posted by Roger Korman, President on Nov 04, 2015

Responsive Design and the Email Marketing Landscape

Posted by Roger Korman, President on Nov 02, 2015

A/B Test to Determine What Elements Generate the Best Engagement

Posted by Roger Korman, President on Oct 28, 2015

Strong List, Strong Campaign; Weak List, Weak Campaign

Posted by Roger Korman, President on Oct 26, 2015

Applying Audience Feedback to Improve Your Next HCP Email Campaign

Posted by Roger Korman, President on Oct 21, 2015

Can You Trust Your Online Ad Traffic Results?

Posted by Roger Korman, President on Oct 19, 2015

Deploy According to Your Audience’s Schedule for More Email Opens

Posted by Roger Korman, President on Oct 14, 2015

Expanded Mobile Usage Calls For Responsive Design In Email

Posted by Roger Korman, President on Oct 12, 2015

How to Improve Email Campaign Engagement Rates with Design

Posted by Roger Korman, President on Oct 07, 2015

Beyond the In-Person Sales Call

Posted by Roger Korman, President on Oct 05, 2015

Preheaders: The Subject Line's Understudy

Posted by Roger Korman, President on Sep 30, 2015

Targeted Email: Quality over Quantity

Posted by Roger Korman, President on Sep 28, 2015

The Psychology of HCP Marketing

Posted by Roger Korman, President on Sep 23, 2015

Better Email Open Rates in 50 Characters or Less

Posted by Roger Korman, President on Sep 21, 2015

Influencing Open Rates by Specialty Practices

Posted by Roger Korman, President on Sep 16, 2015

Optimizing the Reach, Value, and Impact of a Sales Call

Posted by Roger Korman, President on Sep 14, 2015

Nurturing HCP Relationships without an Appointment

Posted by Roger Korman, President on Sep 09, 2015

From Click To Conversion: Enticing Your HCP Audience

Posted by Roger Korman, President on Sep 07, 2015

Extending Your Marketing Message to Second-Tier Prescribers

Posted by Roger Korman, President on Sep 02, 2015

The Next Generation of Email Marketing

Posted by Roger Korman, President on Aug 31, 2015

The Only Shortcut in HCP Email Marketing

Posted by Roger Korman, President on Aug 26, 2015

Building An HCP Audience Through Email Marketing

Posted by Roger Korman, President on Aug 24, 2015

Using Email Deployment Strategies to Skyrocket Your ROI

Posted by Roger Korman, President on Aug 19, 2015

The Digital Solution To A Reduced Pharma Salesforce

Posted by Roger Korman, President on Aug 17, 2015

The 2015 Stats to Consider for 2016 Pharma Brand Planning

Posted by Roger Korman, President on Aug 12, 2015

Driving Click and Open Rates with Email Personalization

Posted by Roger Korman, President on Aug 10, 2015

How Marketers Are Exploiting Our Smartphone Addiction

Posted by Roger Korman, President on Aug 05, 2015

The Value-Add of Triggered Email in Digital Marketing

Posted by Roger Korman, President on Aug 03, 2015

Behavioral Targeting in Email

Posted by Roger Korman, President on Jul 29, 2015

The Three Amigos of Your Inbox

Posted by Roger Korman, President on Jul 27, 2015

How the Affordable Care Act Impacts Pharmaceutical Sales

Posted by Roger Korman, President on Jul 22, 2015

Email Lists: Bigger Isn’t Necessarily Better

Posted by Roger Korman, President on Jul 20, 2015

Marketing One Product (Effectively) Across Several Specialties

Posted by Roger Korman, President on Jul 15, 2015

The Digital Solution to Vacant Territories

Posted by Roger Korman, President on Jul 13, 2015

How to Reach Low-See and No-See HCPs

Posted by Roger Korman, President on Jul 08, 2015

Optimizing Physician Sales Calls

Posted by Roger Korman, President on Jul 06, 2015

Supporting the Pharmaceutical Sales Team

Posted by Roger Korman, President on Jul 01, 2015

The Art of Rep-Triggered Email Campaigns

Posted by Roger Korman, President on Jun 29, 2015

Defining and Applying Quality Data in Healthcare Marketing

Posted by Roger Korman, President on Jun 24, 2015

How Email List Pedigree Propels An HCP Marketing Campaign

Posted by Roger Korman, President on Jun 22, 2015

Segmentation to Improve Email Campaign Performance

Posted by Roger Korman, President on Jun 17, 2015

How Colors Affect Your Conversion Rate

Posted by Roger Korman, President on Jun 15, 2015

Reaping the Email Personalization Benefits

Posted by Roger Korman, President on Jun 10, 2015

3 Classic Email Metrics in Healthcare Marketing

Posted by Roger Korman, President on Jun 08, 2015

The Measurable Value of Email Render Testing

Posted by Roger Korman, President on Jun 04, 2015

Filling the Communication Gap Between Sales Reps and HCPs

Posted by Roger Korman, President on Jun 01, 2015

5 Steps to Reaching Healthcare Professionals

Posted by Roger Korman, President on May 28, 2015

Email Distribution Techniques for the HCP Audience

Posted by Roger Korman, President on May 26, 2015

The 1:4 Ratio of Email Marketing ROI

Posted by Roger Korman, President on May 21, 2015

Email Isn’t the Enemy of Your Overflowing Inbox

Posted by Roger Korman, President on May 18, 2015

Incorporating Physician Email Behavior into HCP Campaigns

Posted by Roger Korman, President on May 14, 2015

Reinventing Email Marketing: Going Beyond What We Do Now

Posted by Roger Korman, President on May 11, 2015

B2B Trends for Healthcare Marketers

Posted by Roger Korman, President on May 07, 2015

Capturing the HCP Audience

Posted by Roger Korman, President on May 04, 2015

The Implications of the Google Algorithm

Posted by Roger Korman, President on Apr 30, 2015

Emerging Trends in Healthcare Marketing

Posted by Roger Korman, President on Apr 27, 2015

Evaluating Success with Email Marketing Metrics

Posted by Roger Korman, President on Apr 23, 2015

Turning Data into Marketing Insights

Posted by Roger Korman, President on Apr 20, 2015

Think Print and Email Campaigns Should Look Alike? Think Again.

Posted by Roger Korman, President on Apr 16, 2015

The Best Multivitamin for Pharma Marketing

Posted by Roger Korman, President on Apr 13, 2015

The Single Most Effective Communication Channel for Healthcare Marketers

Posted by Roger Korman, President on Apr 06, 2015

Do Your Emails Include A Call to Conversation?

Posted by Roger Korman, President on Apr 02, 2015

Designing Emails For Multiple Mobile Platforms

Posted by Roger Korman, President on Mar 30, 2015

Creating a Digital Experience Through Digital Communication

Posted by Roger Korman, President on Mar 26, 2015

Targeting the Right Audience for Emails

Posted by Roger Korman, President on Mar 23, 2015

What Should an Email List Cost?

Posted by Roger Korman, President on Mar 19, 2015

Targeted Content: The Secret to Successful Email

Posted by Roger Korman, President on Mar 16, 2015

7 Creative Imperatives for Physician Email Marketing

Posted by Roger Korman, President on Mar 12, 2015

Components of a Successful Physician Email Campaign Part II

Posted by Roger Korman, President on Mar 09, 2015

Components of a Successful Physician Email Campaign: Part I

Posted by Roger Korman, President on Mar 05, 2015

Code Blue: 7 Signs Your Physician Email Campaign Needs Resuscitation

Posted by Roger Korman, President on Mar 02, 2015

Common Missteps in Pharma Email Marketing

Posted by Roger Korman, President on Feb 26, 2015

How to Choose A Physician Email List

Posted by Roger Korman, President on Feb 23, 2015

5 Steps to Reversing Poor HCP Campaign Results

Posted by Roger Korman, President on Feb 19, 2015

While Mobile Kills Search Engines, Email Still Rules

Posted by Roger Korman, President on Feb 16, 2015

How Email Can Boost Agency Relevance to HCP Marketers

Posted by Roger Korman, President on Feb 12, 2015

Is it Time for Healthcare Marketers to Retire the Click-through Rate?

Posted by Roger Korman, President on Feb 09, 2015

5 Tips on Using Tap-Through Rates to Boost Email Marketing

Posted by Roger Korman, President on Feb 05, 2015

The Evolution of Physician Email Lists

Posted by Roger Korman, President on Feb 02, 2015

Adapting Physician Email Best Practices Across Channels

Posted by Roger Korman, President on Jan 29, 2015

3 Ways to Jumpstart Your Agency's Strategic Impact in Pharma Marketing

Posted by DMD Connects on Jan 26, 2015

Why Office or Site Based Email Lists Don't Work

Posted by Roger Korman, President on Jan 22, 2015

5 Biggest Problems With Email Marketing to Physicians

Posted by Roger Korman, President on Jan 19, 2015

Email Subject Line Rules and Regulations

Posted by Roger Korman, President on Jan 15, 2015

Extending the Pharma Product Life Cycle

Posted by DMD Connects on Jan 12, 2015

Physician Email Design & Implementation

Posted by Roger Korman, President on Jan 08, 2015

Why Your Email Will Be the One Read by More Physicians

Posted by Roger Korman, President on Jan 05, 2015

Overcoming a Reduced Pharma Sales Force

Posted by DMD Connects on Jan 02, 2015

Email is your wise, older confidant

Posted by Roger Korman, President on Feb 25, 2014

Why do marketers do a poor job of shaping digital behavior?

Posted by Roger Korman, President on Dec 12, 2013

Face it - your job is to exploit digital addiction

Posted by Roger Korman, President on Dec 12, 2013

The addictive properties of digital communication

Posted by Roger Korman, President on Dec 12, 2013

Having trouble keeping up with developments in digital marketing?

Posted by Roger Korman, President on Jul 01, 2013

Check out IIR USA's podcast featuring DMD President Roger Korman, Ph.D.

Posted by Lauren Berger on Feb 26, 2013

DMD and Truth On Call partner to create largest authenticated, opt-in healthcare professional database for text-based market research

Posted by DMD Connects on Dec 04, 2012

DMD—in association with Wounded Warrior Project—to host interactive email workshop at Digital Pharma East

Posted by DMD Connects on Oct 08, 2012

DMD President Roger Korman, Ph.D., lands spot on PharmaVOICE’s list of 100 most inspiring people

Posted by DMD Connects on Sep 05, 2012

DMD appoints Joseph Mastracchio as executive consultant

Posted by DMD Connects on Jun 04, 2012

DMD President Roger Korman joins Facebook’s vice president on marketing panel

Posted by DMD Connects on Jun 01, 2012

DMD’s physician database breaks benchmark of 1.6 million email addresses

Posted by DMD Connects on May 11, 2012

DMD’s nurse practitioner and physician assistant email list hits 200,000

Posted by DMD Connects on May 11, 2012

Social purpose

Posted by Lauren Berger on May 03, 2012

DMD appoints Jim Ufheil senior vice president of sales

Posted by DMD Connects on Apr 23, 2012

DMD hosts digital marketing glossary on Twitter

Posted by DMD Connects on Apr 09, 2012

DMD appoints Mark Gleason chief operating officer

Posted by DMD Connects on Mar 30, 2012

ePharma Summit to showcase DMD President Roger Korman, Ph.D., as speaker

Posted by DMD Connects on Feb 03, 2012

DMD launches new website

Posted by DMD Connects on Feb 03, 2012

DMD's President Roger Korman delivers top-rated presentation at ExL Digital Pharma East

Posted by DMD Connects on Oct 20, 2011

DMD publishes email glossary guidebook for medical marketing industry

Posted by DMD Connects on Oct 18, 2011

DMD names Mark McMahon senior director of client engagement

Posted by DMD Connects on Oct 06, 2011

DMD names Stephanie Stokes senior director of account development

Posted by DMD Connects on May 23, 2011

DMD names Randi Bogard senior director of account development

Posted by DMD Connects on Apr 03, 2011

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