DMD’s core values represent our ardent dedication to clients and partners. Two of those values in particular, industry leadership and integrity, have been recognized once again. Our patent-pending Audience Identity ManagerSM (AIM) technology recently earned BPA Worldwide certification for its conformance to the BPA Worldwide rules for audience qualification and IAB Data Best Practices.
We already maintain the first and only physician email database fully audited and classified as a verified source by BPA Worldwide. Now, after a thorough assessment, our AIM platform joins email in this highly-regarded “place at the podium.”
A Certification Well-Earned
The certification process is a rigorous one. Performed in accordance with BPA and IAB auditing guidelines, BPA Worldwide’s examination of AIM included reviews of ten key areas: platform architecture, data and asset management, operational management, internal controls, data filtering, privacy and data protection, access control, human resource security, disclosures, and definitions. It was determined that AIM met each and every category requirement.
BPA Weighs In: A Note From Sr. VP, Rich Murphy
Our AIM platform joins email in this highly-regarded place at the podium
Meeting the standards of certification from an assessment perspective exemplified AIM’s quality as a product and a platform. BPA also recognized DMD’s contribution to “truth in digital” from an industry outlook.
As stated by Richard Murphy, BPA’s senior vice president of technology assurance, “The calls for third-party validation of digital media channels are growing louder.”
We are answering those calls.
BPA: The Gold Standard
A BPA certification guarantees trust and transparency
A BPA Worldwide certification carries with it the organization’s 80-plus years of being a trusted, not-for-profit resource for compliance and assurance services and nearly 2,600 audits performed in over 30 countries. BPA's certification ensures adherence to privacy and data protection guidelines—which is not only a valuable acknowledgement for this platform but also in regards to our dominant presence in the industry.
We’re Instilling Client Confidence
In the world of digital, it’s especially imperative to instill confidence among the clients who purchase our products and services. As BPA states, trust has the potential to be undermined by factors such as "unsupportable claims, failure to protect confidential customer data, keeping company with lesser brands, or letting the brand be seen in offensive, off-brand, or dishonest content. Reducing brand risk is a competitive advantage.”
As a provider that keeps company with only the most legitimate entities, we celebrate the fact that our clients can share in that competitive advantage.
This certification is one more foundational piece in our quest to advance health
AIM is helping our healthcare clients achieve the precision targeting they need to effectively communicate to their physician and NP/PA audiences. The capability to access physician-level intel makes data-driven marketing less about analytics and more about having personalized engagement with physicians, leading to better healthcare overall.
Our Steadfast Commitment To Clients And Partners
In addition to the values of industry leadership and integrity, a third envelops it all: passion. Our passion—to our work, to our clients, to our colleagues, and to our families—is what drives us to always aim for excellence. AIM is directly reflected in that mindset.
