Rosemont, Ill., December 4, 2012—DMD, a leading digital communication channel innovator in delivering measurable returns to its clients and their partners, has joined forces with Truth On Call, an innovative market research firm that provides the industry’s fastest way to get opinions from authenticated, pre-screened healthcare professionals (HCPs).
By sending multiple choice or open-ended questions via text message, Truth On Call enables the healthcare industry to immediately ascertain answers from thousands of physicians, physician assistants, nurse practitioners, optometrists, pharmacists, dentists, and hospital chief financial officers.
With a database of more than 1.6 million HCP email addresses, DMD offers data-driven consulting, gathered from the more than 200 million emails it has deployed. The partnership between DMD and Truth On Call will allow both companies to offer their clients the total package of reaching HCPs digitally via email and text message.
“We are broadening our clients’ digital reach every day,” said DMD President Roger Korman, Ph.D. “We have been and continue to be the frontrunner for email deployment in our industry, but with Truth On Call, we are now a one-stop shop for HCP digital communication. Truth On Call has outstanding technology and business strategies, and we are proud to work with them.”
“Truth On Call is very excited to partner with DMD,” added Truth On Call Founder and CEO Rosina Samadani, Ph.D. “DMD has the same emphasis on HCP verification that we do. Merging our technology with DMD’s database gives our clients unprecedented access to the largest group of verified HCPs for market research in the industry.”
DMD is a national leader in connecting healthcare markets through comprehensive target-audience deployment services. DMD provides unique direct communication solutions to clients in the medical publishing, pharmaceutical marketing, medical advertising, health delivery system, and allied health sectors. With innovative technology and numerous consultative services, DMD enables its clients to create millions of connections with their targeted healthcare professionals.
About Truth On Call
Truth On Call is an innovative short message service (SMS) communication platform that enables efficient communications with authenticated healthcare professionals at unprecedented speed. Truth On Call interacts with physicians through their native phone platform, obviating the need for a smartphone, application download, or Internet connection. Thus, the communication fits into the physician’s natural workflow and yields very high response rates. As a market research solution, Truth On Call provides the industry access to feedback from physicians and other healthcare professionals in minutes with the highest verification levels in the industry.