Rosemont, Ill., October 8, 2012—DMD, a national leader in connecting healthcare practitioners to professional information sources through comprehensive, database deployment services, in association with the Wounded Warrior Project, will host an interactive email marketing workshop on the “Creative and Impactful Uses of Email Marketing Strategies,” at ExL’s Digital Pharma East on Monday, October 15, 2012 from 1 to 4 p.m.
Workshop participants will learn about email best practices and test their knowledge when teaming up with other attendees to create an email campaign for the Wounded Warrior Project—an organization that honors and empowers those wounded in the military. DMD will present a special guest from the Wounded Warrior Project to explain the organization's mission and share a powerful story.
“It is an honor to work with an organization like the Wounded Warrior Project, while sharing the email knowledge we have gathered over years of heavy research and experience,” said DMD President Roger Korman, Ph.D., a healthcare data management expert with more than three decades of experience in the field. “Our participants will feel a sense of accomplishment by making a contribution to a vital cause, while learning at the same time.”
This workshop will explain the common pitfalls of healthcare professional email marketing that hinder performance. DMD gurus will review the "12 Commandments" of high-performance campaign design and the "Three Second Rule," which is DMD’s make-or-break factor in success.
Toward the end of the workshop, an expert panel of judges will provide feedback. Prizes will be rewarded to the team with the best campaign.
DMD President Roger Korman, Ph.D., will also be holding a session on “Redefining Creative in the Mobile-Digital Environment,” during the Digital Pharma East conference on October 17 from 4:30 to 5:10 p.m. Attendees will learn how the migration to the mobile-digital environment impacts return on investment and the marketing process, in terms of creative and regulatory review.
Throughout the duration of the conference, DMD will run a booth for attendees to learn more about the DMD advantage, which offers the industry's best source, coverage, size, and service.
To register for Digital Pharma East, please click here, and enter C125DMD in the priority code field to receive 15% off the standard price of the conference.
For more information about DMD, please visit www.dmdconnects.com.
DMD is a national leader in connecting healthcare markets through comprehensive target-audience deployment services. DMD provides unique direct communication solutions to clients in the medical publishing, pharmaceutical marketing, medical advertising, health delivery system, and allied health sectors. With innovative technology and numerous consultative services, DMD enables its clients to create millions of connections with their targeted healthcare professionals. As a subsidiary of Aptilon Corporation, DMD contributes its targeting and communication capabilities to Aptilon’s integrated multichannel delivery and interaction management solution.