Rosemont, Ill., June 1, 2012—DMD President Roger Korman, Ph.D., shared insights on email’s evolving role in current marketing practices to healthcare marketers, brand managers, and publishers on the panel at this year’s QualityHealth DTC Performance-Based Marketing Summit. QualityHealth is leading the health industry’s shift to pay-for-performance based customer acquisition. It holds the largest digital platform for efficiently targeting, profiling and motivating qualified patient prospects to take appropriate actions.
Facebook Vice President John Patten and OPUS Health Vice President and General Manager Paul Kandle joined Korman on the panel discussing marketing advancements as well.
A major issue discussed on the panel was whether healthcare professionals (HCPs) will open emails sent directly from a company or brand.
“If the right HCPs receive emails with intriguing subject lines that speak to them, the open rates dramatically increase,” said Korman. “If you add relevant email content and an enticing design, the click-through rates will dramatically increase as well. Relevance counts more than sender identity.”
However, Korman explained that sender identity still plays a role in email effectiveness. Because of this, DMD facilitates client partnerships with major medical publications to leverage sender identity.
Recognized as a leading, digital marketing spokesperson, Korman participates in several conferences each year, giving multiple speeches and presentations on the use of email marketing. For updates and alerts on upcoming presentations, follow DMD on Twitter @DMD_Digital: https://twitter.com/#!/DMD_Digital.
For more information about DMD, please visit its website at dmdconnects.com.
DMD is a national leader in connecting healthcare markets through comprehensive, target-audience deployment services. DMD provides unique direct communication solutions to clients in the medical publishing, pharmaceutical marketing, medical advertising, health delivery system, and allied health sectors. With innovative technology and numerous consultative services, DMD enables its clients to create millions of connections with their targeted healthcare professionals. As a subsidiary of Aptilon Corporation, DMD contributes its targeting and communication capabilities to Aptilon’s integrated multichannel delivery and interaction management solution.