Rosemont, Ill., June 4, 2012—DMD, a national leader in connecting healthcare practitioners to professional information sources through comprehensive, database deployment services, today announced the hiring of Joseph Mastracchio as an executive consultant.
With more than 40 years in the pharmaceutical and healthcare marketing industry, Mastracchio will offer his expertise in pharmaceutical sales, critical strategic thinking, medical communications, and marketing solutions to increase the market penetration and productivity of DMD and its clients.
Known for his innovative business strategies and market-shaping development programs, Mastracchio has been responsible for the financial growth of numerous industry organizations. He has enabled companies to transform from project-based businesses into strategic-based businesses. Having held multiple executive positions at leading companies, such as Roche Laboratories, Health Learning Systems (HLS), Churchill Communications, Cardinal Health, HealthSTAR Communications, Ogilvy CommonHealth Worldwide, Syandus, URXmobile, and STA Healthcare Solutions, Mastracchio will now bring more healthcare connections and C-suite access to DMD.
“Joe’s impressive industry presence is unmatched and will immensely help us expand our ever-growing network,” said DMD President Roger Korman, Ph.D., a healthcare data management expert with more than three decades of experience in the field. “He has already brought increased strategic focus and several new ideas to DMD. We look forward to deploying his new and improved practices to grow our customer base and drive more client share and value.”
DMD is a national leader in connecting healthcare markets through comprehensive, target-audience deployment services. DMD provides unique direct communication solutions to clients in the medical publishing, pharmaceutical marketing, medical advertising, health delivery system, and allied health sectors. With innovative technology and numerous consultative services, DMD enables its clients to create millions of connections with their targeted healthcare professionals. As a subsidiary of Aptilon Corporation, DMD contributes its targeting and communication capabilities to Aptilon’s integrated multichannel delivery and interaction management solution.