Rosemont, Ill., May 11, 2012—DMD, a national leader in connecting healthcare practitioners to professional information sources through comprehensive database deployment services, today announced it has increased its email database by 64,357 nurse practitioner (NP) and physician assistant (PA) email addresses. DMD’s total number of NP and PA email addresses has reached 200,000.
With the increasing overall prescribing and diagnosis responsibilities NPs and PAs have acquired, DMD has recognized the importance of reaching these influential healthcare practitioners by ensuring that its database covers more than 80 percent of the nation’s NPs and PAs. Updated daily to confirm accuracy, the database strategically excludes all general office email addresses (e.g., firstname.lastname@example.org), so the email reaches the intended receiver.
In order for clients to target the right NPs and PAs for their campaign, DMD can generate lists by specialty and by various demographics. As with all DMD email services, the company’s consultant team works with clients to ensure emails are successfully delivered to the receivers’ inboxes and are legible no matter what email-viewing device the receivers choose to use.
“As the healthcare industry stands now, we can expect to see a massive increase in the number of practicing NPs and PAs, as well as a massive increase in the amount of patients they treat each day,” said DMD Chief Operating Officer Mark Gleason. “We recognize the need for our clients to target NPs and PAs, which is why we continue to grow this comprehensive list and maintain its accuracy every day.”
For more information about DMD’s services, please visit dmdconnects.com/services.
DMD is a national leader in connecting healthcare markets through comprehensive, target-audience deployment services. DMD provides unique direct communication solutions to clients in the medical publishing, pharmaceutical marketing, medical advertising, health delivery system, and allied health sectors. With innovative technology and numerous consultative services, DMD enables its clients to create millions of connections with their targeted health care professionals. As a subsidiary of Aptilon Corporation, DMD contributes its targeting and communication capabilities to Aptilon’s integrated multichannel delivery and interaction management solution.