Rosemont, Ill., October 20, 2011— DMD President Roger Korman, Ph.D, delivered an email marketing presentation, entitled “Myths and Secrets of HCP Email – How You Can Overcome Them for Effective Audience Engagement,” at the Xel Digital Pharma East conference. More than 600 pharmaceutical brand managers and digital marketing experts attended the conference on October 17 to 20 at the Lowe’s Hotel in Philadelphia. Attendees rated Korman’s presentation as one of the top 10 of 60 presentations delivered during the four-day meeting.
In his presentation, Korman addressed eight myths related to email delivery, medical-legal review involvement during the creative process, and health care professional outreach techniques. He divided the responsibility for successful campaigns between the client and vendor, and he highlighted each party’s role.
“I thoroughly enjoy sharing my knowledge, gained mostly from years of experience, with my fellow industry members,” Korman said. “I was pleased and honored to receive a high rating at ExL Digital Pharma East, and I look forward to preparing for my next presentation in February.”
Korman will discuss how a physician’s response to professional email varies by his or her specialty, the type of program, and the sender’s information at the 11th Annual ePharma Summit, scheduled for February 6 to 8 at the Sheraton Hotel in New York.
DMD is a national leader in connecting health care markets through comprehensive target-audience deployment services. DMD provides unique direct communication solutions to clients in the medical publishing, pharmaceutical marketing, medical advertising, health delivery system, and allied health sectors. With innovative technology and numerous consultative services, DMD enables its clients to create millions of connections with their targeted health care professionals.