DOI marketing offers the possibility to build authentic relationships with online communities. This can deliver important advantages in terms of customer insight, brand image and content relevance and engagement...Read more
Marketers can use technology to create content. Technology, actually helps build stronger personal relationships and connections, not replace them. It takes human hands, minds, and hearts to execute it...Read more
With access to a person’s personal device, marketers can learn what people are searching for on their mobile browser. Health marketers can build powerful health segments to better serve them...Read more
Remember that email is a communications channel; the goal is to talk to your customers and hopefully, motivate them to buy from you. The key is to hit the right balance of content...Read more