View this email in your browser
August 9, 2017
Beyond KOL Marketing: Tapping Digital Opinion Influencers
By Gregg Fisher, PharmaExec
DOI marketing offers the possibility to build authentic relationships with online communities. This can deliver important advantages in terms of customer insight, brand image and content relevance and engagement...Read more
How Technology Can Help You Engage Your Audience The Right Way
By John Hall, Forbes
Marketers can use technology to create content. Technology, actually helps build stronger personal relationships and connections, not replace them. It takes human hands, minds, and hearts to execute it...Read more
 
How Mobile Data is Revolutionizing Healthcare Marketing
By Editor, Digiday
With access to a person’s personal device, marketers can learn what people are searching for on their mobile browser. Health marketers can build powerful health segments to better serve them...Read more
5 Email Marketing Mistakes to Stop Making (and What to Do Instead)
By Ivan Kreimer, Business2Community
Remember that email is a communications channel; the goal is to talk to your customers and hopefully, motivate them to buy from you. The key is to hit the right balance of content...Read more

AIM Use Cases
Subscribe | Website