BEM targeting can identify consumers moving into a consideration phase and speak to them directly with relevant messages. The results can be dramatic...Read more
According to Justin Smith, Bloomberg Media CEO, the digital revolution is still just beginning. Publishers with great content stand a better chance of winning a larger share of that pie...Read more
Email marketing has gotten harder. Embracing modern metrics to measure email marketing engagement, adds value with every email that you send out...Read more
Customer identity management plays a unique and critical role in consumer brands' marketing stacks, increasing customer loyalty and greater business success...Read more