View this email in your browser
DMD's Healthcare Digital Intelligence newsletter delivers a weekly selection of premium articles pertinent to the healthcare marketing industry. April 5, 2017
Behaviors, Emotions and Moments: A New Approach to Audience Targeting
By Liam Brennan, AdAge
BEM targeting can identify consumers moving into a consideration phase and speak to them directly with relevant messages. The results can be dramatic...Read more
Bloomberg Media CEO Justin Smith’s Publisher Survival Guide in The Duopoly Era
By Sahil Patel, Digiday
According to Justin Smith, Bloomberg Media CEO, the digital revolution is still just beginning. Publishers with great content stand a better chance of winning a larger share of that pie...Read more
 
Build An Effective Email Marketing Strategy That Drives Engagement
By Vikas Agrawal, TGDaily
Email marketing has gotten harder. Embracing modern metrics to measure email marketing engagement, adds value with every email that you send out...Read more
Preparing for “The Year of the Customer”
By Patrick Salyer, MarTechAdvisor
Customer identity management plays a unique and critical role in consumer brands' marketing stacks, increasing customer loyalty and greater business success...Read more

HCP Email Authentication
Subscribe | Website