Mobile is increasingly crucial for marketers. Brands must focus on viewability measurement, mobile-optimized ad formats.
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Healthcare Digital Intelligence
Get more out of your 2018 marketing April 4, 2018
Mobile Ads Become Increasingly Crucial & Brands Fail to Take Full Advantage
By Stephen Upstone, AdWeek
Mobile is increasingly important for marketers, so brands need to be sure that ads are being seen in the first place. That means focusing on viewability measurement as well as using ad formats that work best for mobile... Read more
Bad Bots Account For Increasing Volume of Web Traffic, Distil Reports
By Sean Michael Kerner, eWeek
According to Distil Networks; Bad Bot Report 2018, 21.8% of all website traffic in 2017 was from a bad bot, up by 9.5% from 2016. Gambling sites, followed by airline and healthcare websites, are the top target of bad bots, report reveals... Read more
Benefits of Multi-Channel Marketing You Should Not Miss
By Emily Pribanic, TechFunnel
There are many benefits to multi-channel marketing. The best way for a marketer to create a successful multi-channel marketing campaign is to see what other companies are doing, use this information to their advantage... Read more
Why Email Is The Best Social Network
By Mike Elgan, ComputerWorld
It’s time to fall back in love with email. Not only is email the biggest, best and most advanced social network, it’s also the best and least-distracting interface to the lesser social networks. Use email, and take back control... Read more
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