By Julia Nightingale,
The Drum

Data insight and analytics allow advertisers an understanding of their customer base like never before, but how easy is it to understand the difference between 'good data' and 'bad data'? What deserves to be measured, and what doesn't?... Read More

By Mo Zouina and Cassandra Sinclair,
PharmaTimes

Healthcare marketers should prioritize developing their digital, social, and experiential capabilities. Research has demonstrated that personal marketing can do a much better job inspiring people to take action. While data fuels personalized marketing strategies, digital offers the opportunities to target groups of people with tailored content, tools, and resources... Read More

By Nilesh Chandra, Mark Hills, and Pamela Nasr,
CIO Review

The healthcare industry is poised for significant adoption of predictive analytics to drive the next wave of digitization and development of new models of care. We are already seeing use cases in precision medicine and the leveraging of electronic health records and claims data for diagnosis and treatment... Read More

By Lee-Ann Johnstone,
Affiliate Insider

We all get a lot of emails. Sifting through emails in multiple inboxes seems to be a daily struggle. Your brain has developed the function to quickly search for signals that give off the right impression. If you really want to prevent your emails from ending up in the trash, then sell it with your subject line... Read More

After more than 50,000 email campaigns, DMD knows more than anyone how to reach physicians. This webinar, tailored specifically for hospital strategists and marketers, will provide you with valuable resources for your own email marketing efforts- whether you are just getting started or are looking at ways to take your program to the next level. Register now and join us today at 2 p.m.(EST).

By David Reim,
DMD

Consumer data privacy is more than a “hot topic” these days; it’s become a major concern for many. The U.S. Chamber of Commerce is also entering into the discussion, with a recent statement proposing a federal privacy framework which would preempt state law on matters concerning data privacy... Read More