Recently, the ad industry co-opted the long tail concept, and saw it as a way to target people with super relevant ads all over the web.
  Trouble viewing? View as webpage.
Healthcare Digital Intelligence
Get more out of your 2017 marketing December 27, 2017
Ad Fraud:The Advertising Industry Has Been Living A Lie
By Mike Shields, BusinessInsider
Marketers and agencies who buy into the long tail concept just aren't honest with themselves about how they use the internet. Many big brands bought into this long tail fantasy but seemed to ditch logic along the way...Read more
Data Analytics Is DrivingA Big Change in Health Care
By Alexa Lardieri, USNews
Data analytics is transforming the U.S. health care system. According to Andrew Gregg, vice president of employee benefits at Prudential Financial, "Data can bring fairness and it needs to be timely and transparent…"...Read more
 
The Seismic Shakeup In Healthcare Marketing: Are You Ready?
By Larry Mickelberg, AdAge
Given the powerful forces and trends that are converging in healthcare and life sciences, disruption seems inevitable. If a company, aren't near the front of the pack, they will likely be left behind...Read more
Why Your Email Marketing Isn't Delivering Your Desired ROI
By Steve Olenski, Forbes
The takeaway in each email campaign you develop should focus on the value the recipient will get that will, in turn, make him want to jump on the call of action you place at the end of the email message...Read more
pharma planning 2018 vol 2
Subscribe | Website
 
DMD Connecting Healthcare
Copyright © 2017 | DMD Marketing Corp. | All rights reserved.
Our mailing address is:
DMD Marketing Corp.
10255 West Higgins Road
Suite 280
Rosemont, IL 60018
847.813.1170

unsubscribe from this list     
update subscription preferences