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Industry News
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By Nicole Perrin, eMarketer
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The top challenge of addressing ad quality issues is tracking down bad actors in the supply chain, according to research by ad intelligence firm Ad Lightning. Nearly six in 10 of the U.S. ad operations professionals surveyed called it a significant problem... Read More
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By Ray Schultz, MediaPost
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Email continues to produce the best ROI of any channel — 59% say so, according to the 2018 Email Marketing Industry Report. But it raises a question. Is this for real, or does it reflect the fact that few companies are investing in advanced technologies?... Read More
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By Kurt Hanson, Healthgrades
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Healthcare marketing departments are slow and hesitant to adopt new technology. By contrast, the healthcare consumer is technologically sophisticated and well-versed in tools for researching their personal healthcare needs. Marketers can combat this disparity in technology adoption by focusing on the 4 R’s that simplify end-goal marketing efforts... Read More
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By Neha Baluni, Mobile App Daily
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What’s the preferred channel of initiating a professional conversation with new clients? Email. If practiced well, it can help businesses get an extra edge among the users that other businesses lack. Explore several email marketing best practices that deliver great results...Read More
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DMD News
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Roger Korman, DMD
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The California Consumer Privacy Act of 2018 is blazing the trail for heightened personal data control and protection in the U.S. This law provides the strongest regulatory considerations our nation has seen to date. Given the public reaction to high profile privacy violations of major database companies, the CCPA is likely the start of a trend in the U.S., not the culmination of one... Read More
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By Jerrad Rickard, DMD
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As savvy healthcare marketers know firsthand, six seconds is also the length of time you have to engage healthcare professionals. You need to make every second count in order to be fully effective in your efforts. Over time, when you craft responsible emails, you condition them to open your emails, because they know doing so will be worth their time and effort... Read More
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DMD's Healthcare Digital Intelligence newsletter delivers a weekly selection of premium articles pertinent to the healthcare marketing industry.
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