Ad fraud is at an all time high and is one of the most profitable criminal enterprises in the world.
Ad fraud is at an all time high and is one of the most profitable criminal enterprises in the world.
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DMD Connecting Healthcare

Healthcare Digital Intelligence

June 20, 2018


Industry News

Ad Fraud Is One Of The Most Profitable Criminal Enterprises In The World


By Claire Connelly,

Dr. Augustine Fou, cybersecurity and ad fraud researcher says ad fraud is at an all-time high and remains one of the most profitable criminal enterprises in the world, generating tens of billions of dollars a year... Read More


Leveraging Mobile Email Key To Multichannel Engagement

By Gavin O'Malley,

According to Michael Iaccarino, president of Infogroup, marketers should leverage mobile email as the focal point for “a well-informed multichannel engagement strategy"... Read More


Bridging The AdTech-MarTech Gap: How Email Is Driving The Convergence

By Jeff Kupietzky,

Converging AdTech and MarTech together effectively positions publishers for a one-on-one relationship with their end users across every domain, and it allows multiple technologies patchworked together to be replaced with a seamless solution... Read More


How To Measure A Multichannel Marketing Strategy

By Tereza Litsa,

Multichannel marketing reminds us that the sales funnel is not necessarily linear anymore and this means that a marketing strategy should involve all the different paths that can lead to the desired goals... Read More


DMD News

Who’s Kicking The Tires And Researching Your Health System?

One significant obstacle healthcare staffing professionals have faced is identifying physicians viewing online job posts. With an audience identity management platform installed on your website, you know with certainty which physicians are perusing your job posts.


When Your Physician Email List Gives You Lemons, It’s Hard To Make Lemonade

The cheap lemonade stand isn’t worth the risk of a bad batch. Questionably sourced physician data can damage an entire email campaign. Don’t limit yourself to data that gets you by. Instead, invest in a physician list that keeps “customers” coming back repeatedly.

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