If you stop testing and learning from your metrics, your email marketing won’t stand out from other brands competing for inbox attention.
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Healthcare Digital Intelligence
Get more out of your 2018 marketing April 11, 2018
A/B Test Your Way To Email Success
By Emily Cupples, MemphisDailyNews
A/B-tested email strategies are reported to be 70 percent more engaging. If you never stop testing and learning from your metrics, your email marketing won’t stop improving and standing out from the other brands competing for inbox attention... Read more
Ad Buying Becomes More Controlled
By Ankita Rai, FinancialExpress
The digital marketplace is facing various grave issues like a non-transparent media supply chain. Data, which was supposed to be the Holy Grail in digital advertising, has become the most abused word in the adtech space... Read more
A New Era Of Smart Pharma
By Dr Andrew Rut, PMLive
Positive change is occurring across the healthcare sector. New technologies and the growing capabilities of big data are widening access and improving efficacy, benefiting patients in providing best-in-class services... Read more
Why Email Is The Best Social Network
By Wayne St Amand, MarTechAdvisor
In today’s market, consumers expect brands to deliver a personalized, relevant experience across all touchpoints, including email. Email marketing makes its boldest impact when it can deliver smart and relevant messaging... Read more
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