Identity management isn’t just about establishing an alternative to the cookie, but cracking down on wasteful impressions, bad practices and shoddy retargeting...Read more
If your paid advertising platforms just report back a single rolled-up number for the month, you are missing the details you need to determine if any fraud is occurring...Read more
Media sits at the heart of decision-making about marketing and driving the overall business, get comfortable with the fact that data and media are inseparable...Read more
Email personalization delivers 6x higher transaction rates. It will improve open rates, engagement and this will definitely lead to an improvement on ROI...Read more
