Highly complex online advertising systems make it hard for big name publishers to find misleading, hard-to-close ads. Trouble viewing? View as webpage.
Healthcare Digital Intelligence
Get more out of your 2018 marketing January 31, 2018
A New Wave Of Bad Ads Is Hijacking Even Top-Tier Websites
By Steven Melendez, FastCompany
A highly complex online advertising system makes it hard for big name publishers to find, let alone stop, misleading, and hard-to-close ads. To fight back, companies need to scan them using a variety of browsers... Read more
Hyperpersonalization Is A Growing Pharma Opportunity
By Beth Snyder Bulik, FiercePharma
According to Annemarie Crivelli, director of digital at Cambridge BioMarketing. Pharma marketers can craft a strategy with a very specific messaging to target and reach each person using hyperpersonalized emails... Read more
ROI Of Marketing: A/B Tests Vs. Market-Mix Models Vs. Multi-Touch Attribution
By Scott McDonald, Forbes
A/B tests, market-mix models and multi-touch attribution can provide value to marketers. But none of these should be treated as “the answer”. There are best ways to quantify the impact of marketing... Read more
New York Attorney General To Investigate Firm That Sells Fake Followers
By Nicholas Confessore, NYTimes
New York attorney general, Eric T. Schneiderman, opened an investigation into a company that sold millions of fake followers on social media platforms by using impersonation and online fraud... Read more
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