Measure ROI and adapt to the digital- and mobile-first marketing world by leveraging data, to effectively target audiences for more personalized marketing messages...Read more
A credible database with multiple data points allows you to understand exactly who you are talking to, what they need and what you could do to have them choose your business...Read more
Bolstering database integrity is a clear case of taking a small step back to make a giant leap forward on a business’s path to customer and revenue growth...Read more
According to a report analyzed by Yes Lifecycle Marketing, personalized emails performed better with 21.2% open rate than emails containing generic subject lines...Read more
