With the right strategy, advertisers can protect themselves against fraudsters and make sure their data is accurate. Trouble viewing? View as web page.
Healthcare Digital Intelligence
Get more out of your 2018 marketing March 7, 2018
12 Steps Advertisers Can Take To Protect Against Ad Fraud
By Forbes Agency Council, Forbes
Despite advancements in the ad tech space, ad fraud is still an incredibly prevalent issue for digital marketers and publishers. Check out what 12 members of the Forbes Agency Council had to say about fighting ad fraud... Read more
P&G: Too Much Digital Ad Spending Is A Waste
By Suzanne Vranica, WSJ
Procter & Gamble Co. slashed its digital ad spending. Its push for more transparency revealed such spending had been largely wasteful and eliminating it helped the company reach more consumers... Read more
Majority Of Mobile Marketers Plan To Increase Video Spend In 2018
By Robin Kurzer, MarketingLand
Marketers plan to increase use of video nearly across the board. "Video gives brands a golden opportunity to personalize and connect directly with the consumer," says YouAppi CMO, Jennifer Shambroom”... Read more
What's Behind The Falling Email Read Rate?
By Ray Schultz, MediaPost
Return Path’s analysis of over 5.5 billion commercial emails reveals read rates are down, and more emails are ending up in the spam folder. Build your reputation through proper security authentication and maintaining a clean list.... Read more
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