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Leveraging Big Data To Model An Ideal Buyer's Persona
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By Denis Kostusev, Forbes
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The potential of big data to fine-tune your personas is huge but very particular to your business, products, and services. What is certain is that you need to model personas to give yourself a starting point in analyzing all that big data...
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Smart Ways To Harness The Power Of Testing In B2B Email
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By Beth Negus Viveiros, ChiefMarketer
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Marketers must avoid making assumptions of what will work for their brand. Testing is crucial for all aspects of email marketing, notes Melissa Mines, vice president for marketing and client success at Bulldog Solutions...
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How To Optimize Your Email For Mobile Devices
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By Matt Harris, Martech Advisor
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Mobile is now the standard vehicle for email. A recent study showed that 54% of all emails are opened on mobile. Make mobile optimization your priority to reachout and create an optimum customer experience...
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