Buying digital media and running an ad campaign in a mostly fraud-free environment doesn’t guarantee performance.
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Healthcare Digital Intelligence
Get more out of your 2018 marketing March 21, 2018
The Battle Against Ad Fraud: It's All About Performance
By Jim Rund, MediaPost
Digital advertising needs to perform. Buying digital media and running an ad campaign in a mostly fraud-free environment doesn’t guarantee performance. At the end of the day, advertising simply needs to deliver results.... Read more
Leveraging Big Data To Model An Ideal Buyer's Persona
By Denis Kostusev, Forbes
The potential of big data to fine-tune your personas is huge but very particular to your business, products, and services. What is certain is that you need to model personas to give yourself a starting point in analyzing all that big data... Read more
 
Smart Ways To Harness The Power Of Testing In B2B Email
By Beth Negus Viveiros, ChiefMarketer
Marketers must avoid making assumptions of what will work for their brand. Testing is crucial for all aspects of email marketing, notes Melissa Mines, vice president for marketing and client success at Bulldog Solutions... Read more
How To Optimize Your Email For Mobile Devices
By Matt Harris, Martech Advisor
Mobile is now the standard vehicle for email. A recent study showed that 54% of all emails are opened on mobile. Make mobile optimization your priority to reachout and create an optimum customer experience... Read more
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