Rosemont, Ill., March 30, 2012—DMD, a national leader in connecting health care practitioners to professional information sources through comprehensive database deployment services, today announced the promotion of Mark Gleason as chief operating officer.
In his new position, Gleason will oversee business operations, while continuing to advance the company’s medical publishing and digital marketing business.
Gleason joined Aptilon Corporation, which acquired DMD in 2009, as a senior vice president of corporate development in 2006 and, subsequently, became an executive committee member. Prior to his position with Aptilon Corporation and DMD, he was a principal of HyGro Group, Inc., a strategic growth consultancy, pioneering new strategies and services in electronic marketing and physician engagement. He consulted for Bristol-Myers Squibb, Johnson & Johnson, Pfizer, Searle Pharmaceutical, SmithKline Beecham, and Allscripts.
Additionally, Gleason has been a regular speaker and writer on new, pharmaceutical marketing models, including pioneering strategies and studies on the applications of e-detailing, e-sampling, and alternative sales channels.
“Mark brings a unique background and an immense understanding of digital marketing to DMD,” said DMD President Roger Korman, Ph.D., a health care data management expert with more than 30 years of industry experience. “He is able to apply the latest developments in online marketing to the health care professional domain in a way that speaks directly to our clients’ business needs. Mark is able to bridge the gap between legacy businesses and current digital marketing best practices. All of our clients will benefit from Mark’s increased role in DMD.”
DMD is a national leader in connecting health care markets through comprehensive target-audience deployment services. DMD provides unique direct communication solutions to clients in the medical publishing, pharmaceutical marketing, medical advertising, health delivery system, and allied health sectors. With innovative technology and numerous consultative services, DMD enables its clients to create millions of connections with their targeted health care professionals.