Procurement play a crucial role in fighting ad fraud by helping marketers move from faked metrics, to real business outcome metrics. Trouble viewing? View as webpage. Get more out of your 2018 marketing January 24, 2018 Procurement Can Help Fight Ad Fraud By Dr. Augustine Fou, LinkedIn SlideShare Procurement can play a crucial role in fighting ad fraud; by helping marketers to move away from easily faked quantity metrics, to real business outcome metrics... Read more Unmasking The True Value Of Cross-Device Data By Sonja Kroll, ExchangeWire To fully understand the value of cross-device data, marketers need to consider the devices consumers are connected to and personalise the communication appropriately... Read more   Trigger Emails For Healthcare Marketing By Charles Benaiah, PharmExec Triggers are more than email, if executed right. It’s one-to-one delivery marketing. Delivery elevates your story like retargeting. And, your CRM drives it so it's personal... Read more CRM In The Age Of Data: Why CMOs Are Buddying Up To Big Data By Steve Olenski, Forbes 2018 is the time to focus on a customer’s experience. Marketers need to manage flows of information so that customers get the knowledge they need... Read more Subscribe | Website   Copyright © 2018 | DMD Marketing Corp. | All rights reserved. Our mailing address is: DMD Marketing Corp. 10255 West Higgins Road Suite 280 Rosemont, IL 60018 847.813.1170 unsubscribe from this list      update subscription preferences