Healthcare marketers are under pressure to quantify the value of marketing designed to reach and engage physicians and other healthcare professionals. With questions looming about the efficacy of digital campaigns and the accuracy of website traffic data, the need for “truth in marketing” has never been greater.
With DMD’s database, access personal email addresses physicians prefer to use for important professional information.
Target better with prescribing data, claims data, and hospital affiliations, as well as office location and email addresses for other providers in their practice.
Know who opened your email, at what time of day, on what device, and on which email platform.
Our database is updated daily to ensure 95% deliverability.
Email addresses for 90% of physicians and 75% of nurse practitioners and physician assistants.
100% opted-in nurses in top specialties like oncology, cardiology, and neurology.
Our 100% opted-in database is sourced through our first-party communications network.
Addresses are authenticated against industry sources, including the AMA Physician Masterfile.
DMD’s Audience Identity Manager (AIM) reports real-time data about your website visitors, without requiring a login.
Know the name, NPI number, specialty, and geographic location of all tagged HCPs who visit your site.
Use this physician-level data to create website content that meets the current needs of specific groups of visitors.
Connect AIM website data to the HCP profiles in your email database to uncover new insights and hone future email campaigns.
"Email campaigns perform best with physicians that find your information relevant.”