I sat down with Paul Kudlow, MD, the CEO and co-founder of TrendMD. The abbreviated interview was posted on our blog. Below is the full text of our conversation.
1. What trends do you see among your clients in terms of managing and leveraging information?
Over the last year, I’ve seen a big emphasis on authentication. Authentication comes in all kinds of different forms, but what our publishers really want to know is who is reading their papers. Is it researchers? Is it doctors? What are their specialties? What were they reading before they came to the publisher’s content? They’re not necessarily looking for personal identities, but for information about their readers’ fields and specialties.