Get the Most from Your
U.S. News & World Report Rankings

Email targeted referrers to publicize your health system’s strengths

Communicate your unique strengths.

Rankings are a valuable resource when physicians are deciding where to refer patients. And targeted email is the most effective way to communicate your rankings to potential referrers.

Broadcasting high rankings to your entire physician list is inefficient and risks missing key referrers beyond your network. At the same time, avoiding any discussion of lower rankings is a missed opportunity to convey your strengths.

  • Rankings reduce complex procedures and services to a number, which doesn't tell the whole story.
  • You need to share high rankings and provide context for lower rankings with a large, but targeted, audience of referrers.
  • General newsletters don’t provide the scheduling flexibility or precision targeting you need.
  • Why keep your good news local when other audiences could also benefit?

U.S. News & World Report

Learn more about how email can help you: 

  • Reach your most promising referrers with targeted news about your hospital rankings
  • Go beyond numerical ratings to communicate nuanced information about your service line strengths
  • Engage interested physicians outside your local community and alumni network

Making the Most of US News & World Report Rankings: Health Systems Guide

 Download our “Health System Guide to Publicizing US News & World Report Results”

Ready to Start?

Let's discuss your needs
Next: Build Hospital Referrals with Email