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Demystifying Mobile Ad Fraud |
By Sonja Kroll, ExchangeWire
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To combat fraud, we need to be vigilant and keep on top, and even ahead of, bad actors and evolving methods. Take a look at the most common methods of ad fraud that are plaguing the mobile ad market...
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How Audience Targeting Is Changing
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By Curtis Sparrer, AdWeek
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In order to survive, advertising has shape-shifted rather than died out. Digital advertising is on the up and up, but there’s still a long way to go. Advertising needs to keep pace with consumer...
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