DMD Intelligence

DMD Pharma Innovators Series: Paul Kudlow, TrendMD

David Reim, Chief Product Officer

Graduating from medical school in 2013, Paul Kudlow faced two frustrating challenges that he realized cause many doctors to feel immense pressure: (1) keeping up with the over 8,000 new articles published every 24 hours, and (2) ensuring that your published research gets read by your target audience. Aiming to help rectify this problem, Paul co-founded TrendMD with Alan Rutledge and Dr. Gunther Eysenbach. In addition to his work at TrendMD, Paul is completing a PhD in the area of bibliometrics and content discovery from the Institute of Medical Sciences at the University of Toronto, and is currently on leave of absence from his medical residency. 

As part of DMD's Pharma Innovators Series, David Reim sat down with Paul Kudlow, MD, CEO and co-founder of TrendMD, to discuss how scholarly publishers are using data from digital channels to help physicians discover new and relevant research. Read more about how content companies are using technology to reshape business as usual.

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Topics: Pharma Marketing, Pharma Innovator Series

Eyeforpharma 2017: Food, History, and Other Adventures

DMD Connects

This year's eyeforpharma Philadelphia promises to be an information-packed two days, when hundreds of pharma folks will descend on the city.  We encourage you to budget a little extra time and see some of what "The City of Brotherly Love" has to offers its visitors – no matter what your interests.

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Topics: Pharma Marketing

ePharma: After Hours in the City That Never Sleeps

David Reim, Chief Product Officer

The annual ePharma conference, scheduled for March 6-8, brings hundreds of the pharma industry’s top executives together in the heart of New York City’s Hell’s Kitchen. This year, organizers have planned three days of keynote speakers, panel discussions, and breakout sessions at the Intrepid Sea, Air and Space Museum and The Times Center. The conference will keep you busy during the day, but be sure to save some time for after-hours fun in the city that never sleeps.

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Topics: Pharma Marketing

Identify the HCPs Who Visit Your Website

David Reim, Chief Product Officer

Before long I’ll be headed to ePharma to speak on one of my favorite topics: audience identity management. This data innovation lets pharma marketers know the identity of the HCPs who visit their websites in real time, without requiring a login.

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Topics: Audience Identity Management, Pharma Marketing

ICYMI: Our Big Reveal at Digital Pharma East 2016

David Reim, Chief Product Officer

If I asked you what percent of your website traffic are actual physicians, what would you say? Maybe 40%? Or, conservatively, more like 20-30%? If so, you’re not alone. That’s what most of the pharma marketers who attended my presentation at DPE said. But it’s not even close.

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Topics: Pharma Marketing

How to Verify Pharma Ad Viewability to Refine Your Ad Spend

David Reim, Chief Product Officer

Advertisers across industries are demanding greater transparency from digital media outlets, and pharma marketers are no exception. Third-party verification of digital ad metrics like viewability is now considered essential.

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Topics: Pharma Marketing

Digital Pharma East: Our Ultimate Guide to Food & Drink

David Reim, Chief Product Officer

If you’re headed to Philadelphia for Digital Pharma East next week, you're in a prime position to take advantage of the city's incredible food scene. Loews Hotel Philadelphia, the conference venue, is within walking distance of countless quick meals and fine dining options alike. Whether you’re looking for BBQ, vegetarian, or something in between, Center City Philadelphia won’t disappoint. Here are a few of our favorite spots.

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Topics: Pharma Marketing

More Must-See Presentations at Digital Pharma East

David Reim, Chief Product Officer

With less than a week until Digital Pharma East, I’m doing my best to help you make the most of the many resources on offer. Yesterday I shared some “can’t miss” speakers on Day 1, and today I’m back to highlight a few of the presentations I’ll be attending on Days 2 and 3. Tomorrow we’ll get to the fun stuff—where to eat and drink in Philly.  

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Topics: Pharma Marketing

Headed to DPE? My Day 1 Recommendations

David Reim, Chief Product Officer

It’s that time of the year again – Digital Pharma East. This annual gathering of digital marketers always has the best of intentions and there are gems if you know where to look. Here are my three recommendations for Day 1 of the plenary sessions:

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Topics: Pharma Marketing

Learn About Audience Identity Management at Digital Pharma East

Roger Korman, President

Digital Pharma East is just around the corner. Events kick off on October 24 in Philadelphia, and David Reim, Chief Product Officer at DMD, will be speaking on Tuesday, October 25 at 3:00 pm. You won’t want to miss his presentation, “I Come From The Future: 2017 Will Bring The Biggest Change In Digital HCP Marketing In 20 Years.”

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Topics: Pharma Marketing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.