DMD Intelligence

10 Best DMD Blogs of 2016

Roger Korman, DMD President

It’s been a busy year in digital healthcare marketing. Email marketing continued to be one of the most productive digital channels, though refinements were necessary to meet the needs of mobile users and millenials. Low-see/no-see rules, heavy patient loads, and overflowing email inboxes forced marketers to rethink proven communication strategies. And concerns about digital ad fraud increased the demand for accountable media.

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Topics: News

'Big Data for Big Decisions' Conference

David Reim, Chief Product Officer

These days we’re all struggling to make the most of digital advertising. Innovations like programmatic bring benefits, but also very real concerns about ad fraud and media accountability. Big data offers insights regarding target audiences, effective media strategies, and efficient media buying. Yet it can also be overwhelming.

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Topics: News, Data, audience identity management tool

DMD President Says, “This Looks Like the Cast of a New Avengers Movie!”

Lauren Berger

Four new executives join DMD to support rapid growth.

Rosemont, Ill., April 26, 2016—DMD, a national leader in connecting healthcare marketers with healthcare professionals (HCPs) through data-driven, performance-based digital services, today announced its staff expansion of four new executive hires, who will implement the launch of the company’s new, innovative offerings, while supporting the company’s rapid growth.

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Topics: News, DMD

DMD and Truth On Call partner to create largest authenticated, opt-in healthcare professional database for text-based market research

DMD Connects

Rosemont, Ill., December 4, 2012—DMD, a leading digital communication channel innovator in delivering measurable returns to its clients and their partners, has joined forces with Truth On Call, an innovative market research firm that provides the industry’s fastest way to get opinions from authenticated, pre-screened healthcare professionals (HCPs).

By sending multiple choice or open-ended questions via text message, Truth On Call enables the healthcare industry to immediately ascertain answers from thousands of physicians, physician assistants, nurse practitioners, optometrists, pharmacists, dentists, and hospital chief financial officers.

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Topics: News

DMD—in association with Wounded Warrior Project—to host interactive email workshop at Digital Pharma East

DMD Connects

Rosemont, Ill., October 8, 2012—DMD, a national leader in connecting healthcare practitioners to professional information sources through comprehensive, database deployment services, in association with the Wounded Warrior Project, will host an interactive email marketing workshop on the “Creative and Impactful Uses of Email Marketing Strategies,” at ExL’s Digital Pharma East on Monday, October 15, 2012 from 1 to 4 p.m.

Workshop participants will learn about email best practices and test their knowledge when teaming up with other attendees to create an email campaign for the Wounded Warrior Project—an organization that honors and empowers those wounded in the military. DMD will present a special guest from the Wounded Warrior Project to explain the organization's mission and share a powerful story.

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Topics: Digital Marketing, Digital Pharma East, Medical Marketing, News, email marketing, Roger Korman, DMD, ExL

DMD President Roger Korman, Ph.D., lands spot on PharmaVOICE’s list of 100 most inspiring people

DMD Connects

Rosemont, Ill., September 5, 2012—DMD President Roger Korman, Ph.D., received an honorable spot on the 2012 PharmaVOICE 100 list. According to PharmaVoice, a pharmaceutical industry monthly publication, the PharmaVoice 100 list includes 100 of the most inspiring people. Korman was recognized in the Commanders & Chiefs category as the president of DMD—a national leader in connecting healthcare practitioners to professional information sources through comprehensive database deployment services.

PharmaVOICE featured an article about each of the 100 industry players in its July/August edition. Korman’s article stated, “Passion, personality, and a great business ethic sum up Roger Korman, Ph.D.” PharmaVOICE noted that one of his greatest accomplishments was building a consortium of healthcare organizations for DMD that ultimately created millions of connections across the healthcare field.

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Topics: PharmaVOICE100, Digital Marketing, Medical Marketing, News, email marketing, Roger Korman, DMD, PharmaVOICE

DMD appoints Joseph Mastracchio as executive consultant

DMD Connects

Rosemont, Ill., June 4, 2012—DMD, a national leader in connecting healthcare practitioners to professional information sources through comprehensive, database deployment services, today announced the hiring of Joseph Mastracchio as an executive consultant.

With more than 40 years in the pharmaceutical and healthcare marketing industry, Mastracchio will offer his expertise in pharmaceutical sales, critical strategic thinking, medical communications, and marketing solutions to increase the market penetration and productivity of DMD and its clients.

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Topics: Digital Marketing, Medical Marketing, News, email marketing, Staff Appointment, DMD

DMD President Roger Korman joins Facebook’s vice president on marketing panel

DMD Connects

Rosemont, Ill., June 1, 2012—DMD President Roger Korman, Ph.D., shared insights on email’s evolving role in current marketing practices to healthcare marketers, brand managers, and publishers on the panel at this year’s QualityHealth DTC Performance-Based Marketing Summit. QualityHealth is leading the health industry’s shift to pay-for-performance based customer acquisition. It holds the largest digital platform for efficiently targeting, profiling and motivating qualified patient prospects to take appropriate actions.

Facebook Vice President John Patten and OPUS Health Vice President and General Manager Paul Kandle joined Korman on the panel discussing marketing advancements as well.

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Topics: News

DMD’s physician database breaks benchmark of 1.6 million email addresses

DMD Connects

Rosemont, Ill., May 11, 2012—DMD, a national leader in connecting healthcare practitioners to professional information sources through comprehensive, database deployment services, today announced its physician database now contains more than 1.6 million AMA-authenticated email addresses, derived from opt-in sources.

DMD prides itself in maintaining an effective database that works. To guarantee successful delivery, the database is updated daily and has multiple addresses for each physician, including personal and business email addresses. The database covers 700,000 physicians, matching 85 percent of target lists across all specialties and deciles. Additionally, demographic, prescribing, International Classification of Diseases (ICD), and Current Procedural Terminology (CPT) data are available for researching and defining target groups.

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Topics: News

DMD’s nurse practitioner and physician assistant email list hits 200,000

DMD Connects

Rosemont, Ill., May 11, 2012—DMD, a national leader in connecting healthcare practitioners to professional information sources through comprehensive database deployment services, today announced it has increased its email database by 64,357 nurse practitioner (NP) and physician assistant (PA) email addresses. DMD’s total number of NP and PA email addresses has reached 200,000.

With the increasing overall prescribing and diagnosis responsibilities NPs and PAs have acquired, DMD has recognized the importance of reaching these influential healthcare practitioners by ensuring that its database covers more than 80 percent of the nation’s NPs and PAs. Updated daily to confirm accuracy, the database strategically excludes all general office email addresses (e.g., admin@domain.com), so the email reaches the intended receiver.

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Topics: News

About the Blog

DMD President Roger Korman and its management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.

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