DMD Intelligence

A First Look at Email Data and Analytics for Health Systems

Christopher Lee, Chief Commercial Officer, Healthcare

Not long ago, big data was just a speck on the horizon. Now, health systems are collecting ever-larger quantities of data at the most granular level. Combined with powerful analytics, big data has given rise to a whole new and extremely effective marketing tool: predictive analysis.

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Topics: Healthcare Marketing, Email Best Practices

Know Your Website Visitors to Integrate Health System Marketing

Christopher Lee, Chief Commercial Officer, Healthcare

High-performing marketing teams are putting new emphasis on connecting with their audiences as they move through different levels of engagement with a brand. Top marketers are also focused on creating an integrated experience across email, website, and event marketing. For most, implementing these strategies requires a unified vision of each customer.

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Topics: Healthcare Marketing, CME

Email Performs Best for Health Systems Over Traditional Channels

Christopher Lee, Chief Commercial Officer, Healthcare

While health systems once relied on printed newsletters for almost all of their outreach, more and more systems are beginning to explore how digital channels can be used to build physician loyalty, increase referrals, and improve internal communication. Knowing which channel is best in each situation takes a little practice, so we’ve assembled a few guidelines to make it easier.

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Topics: Healthcare Marketing

Physicians Give Your Website 10 Minutes: Make the Most of It

Roger Korman, DMD President

In a recent article, MM&M explored new research on how physicians use different media channels to meet their information needs. Specific preferences vary by specialty, and many physicians still rely heavily on traditional sources such as medical journals, medical conventions, and professional websites. When they have fewer than 10 minutes, though, all HCPs turn to the internet for answers.

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Topics: Healthcare Marketing

Top 6 Healthcare Marketing Must-Do’s for 2017

Roger Korman, DMD President

Recently, the McKinsey Global Institute (MGI) reported that previous research on big data may have underestimated its future business impact. Healthcare, in particular, has captured less than 30% of the potential value that MGI predicted more than five years ago. What are the key challenges?  Many companies still struggle to incorporate data and analytics into a core strategic vision. In other words, to make data work for you, you have to be clear on its purpose and how you’ll put it into action.

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Topics: Healthcare Marketing

Turn Nurse Outreach into Revenue: Target by Specialty

Roger Korman, DMD President

Not long ago, nurses didn’t really figure into the pharma sales cycle. Sales reps traditionally focused on the one or two key physicians in each practice, simply because their office time was limited. In recent years, as pharma companies have employed fewer sales reps, reaching multiple healthcare professionals in a single practice has only become more difficult.

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Topics: Healthcare Marketing

For a Successful Pharma Launch, Tell Your Story Early

Roger Korman, DMD President

The Problem

In recent years, numerous studies from a variety of respected organizations – including pharma giant Eli Lilly, as well as Tufts University and Forbes – have reported the staggering cost of developing new drugs.  Together research, development, and post-approval testing may cost nearly $3 billion, requiring 10 or more years to complete.

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Topics: Healthcare Marketing

Creativity And Healthcare In The Connected World

Roger Korman, DMD President

Healthcare is finally joining the age of connectivity, and pharma marketers are capitalizing on the creative revolution to deploy smarter, more engaging campaigns. According to Elizabeth Elfenbein in MediaPost, the agility of data has made it possible to serve up content that is not only meaningful to the audience, but at a point in time when they are most likely to consume that content. DMD published a similar article, How to Improve Email Engagement Rates with Design, which offers tactical solutions to driving ROI.

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Topics: Healthcare Marketing

Start with Strategy to Kick Your HCP Marketing Campaign off Right

Roger Korman, DMD President

Pharma marketers need to move from thinking of email as a tactic to fully integrating it into their cross-channel marketing strategy. It doesn’t matter if you develop the greatest copy, design, or subject lines in the world; if you don’t make email part of an all-encompassing strategy that engages your customers across multiple channels, it's never going to reach its full potential. 

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Topics: email marketing, Healthcare Marketing

Optimizing For Mobile? You're Doing It Wrong!

Roger Korman, DMD President

Healthcare marketers must offset the limitations of mobile with responsive design programming. If an email is not easily read on a mobile device, the chances of it ending up in the trash folder is almost certain. In a recent article in MediaPost, Loren McDonald identifies seven elements for optimizing email across multiple mobile devices. DMD wrote a similar blog in March 2015, Designing Emails for Multiple Devices.

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Topics: Mobile Marketing, Healthcare Marketing

About the Blog

DMD President Roger Korman and its management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.

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