DMD Intelligence

Physicians As Brand Ambassadors: 3 Strategies For Health Systems

Christopher Lee, Chief Commercial Officer, Healthcare

As we begin planning for 2018, many of us are focused on growth goals and the programs designed to achieve them. We’re all troubleshooting around out-migration, referral channels, and increased local competition in order to serve our local populations with the best care possible.

Our health system clients tell us they’re focused on strengthening their brands and publicizing their most valuable service lines by communicating more directly with physicians.

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Topics: Audience Identity Management, Engagement, Health Systems Marketing

Using Email to Reframe U.S. News & World Report Rankings

Christopher Lee, Chief Commercial Officer, Healthcare

Does it ever feel like your health system lives and dies by the national hospital rankings? U.S. News & World Report and Healthgrades carry a lot of weight with patients, and often with physicians as well. This is great if your hospital or service line makes the top 10, but many excellent hospitals never earn a spot on that list.

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Topics: Health Systems Marketing

How Email Helps You Get More For Your Physician Outreach Dollar

Christopher Lee, Chief Commercial Officer, Healthcare

Health systems that have relied heavily on direct mail to engage physicians – and let’s face it, that’s most health systems – tend to think big when it comes to reach. One large print mailing is always more affordable than multiple, smaller mailings. Whether you’re sending a reminder about an upcoming cardiology event or an announcement about the new 2 million dollar piece of equipment in your OR, you want to connect with as many interested physicians as possible.

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Topics: Health Systems Marketing

Keep In-Network Doctors Current On The Breadth Of Your Health Systems Services

Christopher Lee, Chief Commercial Officer, Healthcare

Recent trends in healthcare are making it hard for doctors to keep track of the services health systems provide. Rapid consolidation can cause confusion regarding who operates which facilities. And the shift from self-contained hospitals to large, geographically dispersed networks further complicates the situation. When physicians don’t know what services are available in-system, they’re more likely to refer out.

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Topics: Health Systems Marketing

Hospital Marketing National: Our Top Pick Sessions

Christopher Lee, Chief Commercial Officer, Healthcare

I sat down with Gary Aronov, DMD’s Vice President of Digital Solutions, to talk hospital marketing and the upcoming Hospital Marketing National conference in Atlanta. While this conference is mostly consumer-focused, several sessions promise to expand their focus to include marketing to healthcare professionals. These are the sessions that Gary and I are most looking forward to:

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Topics: Health Systems Marketing

How to Market Your Hospital Effectively Across Many Specialties

Christopher Lee, Chief Commercial Officer, Healthcare

It's not unusual to see health systems using one email newsletter to communicate a variety of messages to multiple medical specialties. What is rare is to see this strategy succeed.

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Topics: Health Systems Marketing

Email Strategies That Make the Most of U.S. News Rankings, Good and Bad

Christopher Lee, Chief Commercial Officer, Healthcare

For better or worse, hospital rankings influence how health systems are perceived by referring physicians. Earning a coveted spot on the U.S. News & World ReportBest Hospitals” list brings national attention and expands your referral base.

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Topics: Email Marketing, Health Systems Marketing

Expand Your Medical Device User Base with Email

Christopher Lee, Chief Commercial Officer, Healthcare

Medical device manufacturers have perfected the traditional sales rep model: knowledgeable reps build long-term relationships with individual physicians who then become loyal users of their product.  It’s a winning strategy, but it doesn’t always scale.

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Topics: Health Systems Marketing, Medical Device Marketing

A First Look at Email Data and Analytics for Health Systems

Christopher Lee, Chief Commercial Officer, Healthcare

Not long ago, big data was just a speck on the horizon. Now, health systems are collecting ever-larger quantities of data at the most granular level. Combined with powerful analytics, big data has given rise to a whole new and extremely effective marketing tool: predictive analysis.

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Topics: Email Marketing, Health Systems Marketing

Know Your Website Visitors to Integrate Health System Marketing

Christopher Lee, Chief Commercial Officer, Healthcare

High-performing marketing teams are putting new emphasis on connecting with their audiences as they move through different levels of engagement with a brand. Top marketers are also focused on creating an integrated experience across email, website, and event marketing. For most, implementing these strategies requires a unified vision of each customer.

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Topics: CME Programs, Health Systems Marketing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.