DMD Intelligence

It’s All About That (Data)Base

David Reim, Chief Product Officer

Have you come home from a conference or a meeting with a pocket full of cards? All marketers of a certain age have had that experience – jotting notes on business cards about a person or a conversation, then carefully tucking them in a Rolodex later.

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Topics: email marketing, Physician Email Lists

The Best Healthcare Email Campaigns Start with Strategy

Christopher Lee, Chief Commercial Officer, Healthcare

Savvy health systems know that email isn’t just a marketing tactic. It’s an integral component of the most successful cross-channel marketing strategies. Although compelling copy, design, and subject lines are essential, it’s only when email is incorporated into an overarching strategy that its true potential can be realized.    

To fully integrate email with your cross-channel marketing plan, it’s important to focus on email strategy, followed by tactics, and, finally, operations. This is the first in a series of posts that will explore each of these elements and how they fit into your larger marketing plan. Today we’ll consider strategy.

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Topics: email marketing

Use Storytelling To Write Better HCP Emails

Roger Korman, DMD President

Storytelling is an ingrained part of the human experience. From cave drawings to stories passed on through oral tradition to today’s 140-character messages, humans see themselves and shape the world around them through stories. According to MarketingLand columnist Peter Minnium, “good stories can function as potent strategic business tools.” If a story speaks directly to its audience, an emotional connection can be forged. When pharma marketers write email marketing messages to support that connection, campaigns are most likely to succeed.

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Topics: email marketing

7 Reasons Why Email Marketing Is a Win for Health Systems

Christopher Lee, Chief Commercial Officer, Healthcare

As health systems continue to buy up physician practices and coordinate care across multiple hospitals and clinics, maintaining consistent communication with physicians is becoming increasingly important. Yet the size and scale of many systems makes this difficult.

Physician liaisons can’t reach everyone, and developing traditional, printed materials is slow and expensive. As a result, health systems are seeking new ways to engage their large and geographically dispersed medical staff. More and more often, they’re turning to targeted email marketing.

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Topics: email marketing

Strong Health System Brands Start with Email

Roger Korman, DMD President

Developing a compelling hospital or health system brand is critical in today’s changing healthcare environment. In the coming years, the U.S. is expected to experience a physician shortage, an increase in demand for medical services, and many challenges associated with the shift to performance-based reimbursement models.

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Topics: email marketing, Physician Email Lists, Physician Email Marketing, Engagement

What You Need to Know to Maximize Email Opens This Holiday Season

Roger Korman, DMD President

Pharma email open rates can dip during the holiday season, but 2015 deployment data can help you limit the damage in 2016. Last year’s numbers indicate some definite high and low points between Thanksgiving and New Year’s, as well as a few patterns we expect to see again this year. With a little advance planning, you can take advantage of the optimal deployment windows relative to the season, as well as to your target audience.

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Topics: email marketing

6 Things Email Can Do for Dear Doctor Letters

Roger Korman, DMD President

In the pharmaceutical industry, Dear Doctor letters are a fact of life. Black box warnings, recall events, labeling updates, and changes in prescribing information must all be conveyed to prescribers. Patient safety makes Dear Doctor letters essential. Yet, marketers often struggle to produce them efficiently.   

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Topics: email marketing

Meet Dear Doctor Guidelines with Less Disruption to Your Marketing Plan

Roger Korman, DMD President

No matter how much you try, your marketing plan can’t possibly account for every scenario that might require a Dear Doctor letter. You can budget for a typical number of letters every year. You may even be able to anticipate when some of them will come up. But, the need for Dear Doctor letters still sneak up on you.

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Topics: email marketing

When Bad News Happens, Email Comes to the Rescue

Roger Korman, DMD President

Drugs that treat cancer, diabetes, and other diseases are developed with the best intentions. Yet, in recent years, many high-profile pharmaceutical products have come under scrutiny for a wide range of unforeseen shortcomings. A common blood thinner was found to increase the risk of dementia. Problems manufacturing cancer drugs led to a shortage that caused children to relapse. Taking two widely prescribed drugs in combination was found to increase the patient’s risk of hospitalization.

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Topics: email marketing

The Truth About Millennial Physicians and Email Marketing

Roger Korman, DMD President

Over the last decade, marketers have repeatedly predicted the demise of email. Pointing to millennials’ preferences for texting and social media, experts have assumed that email is a Generation X and Baby Boomer technology that will inevitably become obsolete. 

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Topics: email marketing

About the Blog

DMD President Roger Korman and its management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.

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