DMD Intelligence

Alumni Outreach: Harness The Power Of The AMA Physician Masterfile

Jacki Sibert, Product Manager, Data

For most health systems, alumni relations are a key component of physician outreach.  Maintaining strong relationships with former residents and fellows pays off in countless ways. For example, building a strong alumni community benefits hospitals indirectly by generating goodwill. At the same time, keeping alumni up-to-date on your medical strengths translates into increased referrals, both locally and from across the nation.

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Topics: Email Marketing

Quality Over Quantity: What Pharma Marketers Need To Know About Databases in Q3

Roger Korman, President

When it comes to quality vs. quantity, quality wins out in almost every instance.

Which would you prefer:

  • A gourmet slice of cake or 10 Twinkies®?
  • A roll of plush toilet paper or 10 rolls akin to sandpaper?
  • A luxury car or a fleet of potential lemons?

Deploying an email to thousands of HCPs has no merit if the message is irrelevant to half (or more) of the group.

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Topics: Email Marketing

7 Creative Best Practices for Physician Email Marketing

Roger Korman, President

Email has been a staple of the marketing arsenal for long enough that it has become routine to many healthcare marketers. The problem is that experience doesn't necessarily translate to efficacy. Perhaps you regard your email marketing practices as tried and true, but alternative approaches may make your message more impactful.

Revamping the creative execution, approval process, and technical aspects of your email communications with physicians can radically improve your ROI. Changing the way you craft and present your emails changes the way that physicians receive and respond to them, and that means more opens, more click-throughs, and a more robust bottom line. The following seven tips suggest simple changes that you can implement and test against your current emails. Your ROI will never be the same once you do.

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Topics: Email Marketing

How Email Helps Pharma Reach HCPs Within The Cord Blood Niche

Roger Korman, President

Cord blood stem cell therapy has been shown to be effective in addressing nearly 80 chronic health conditions. New studies are even looking at the possibility of cord blood's potential positive impact on autism and age-related memory concernsUnfortunately, the supply doesn’t meet the demand, making cord blood stem cells both a precious resource and a hot commodity.

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Topics: Email Marketing, Audience Identity Management

Headed to DPW? Don’t Miss These 4 Valuable Sessions

David Reim, Chief Product Officer

Most of us set off for industry conferences with great intentions. We plan to soak up as much new learning as possible and come home ready to implement all kinds of change.

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Topics: Email Marketing

Q&A: Your Email Database Questions Answered

Jacki Sibert, Product Manager, Data

Email marketing has been around for so long -- and has consistently delivered such good results -- that marketers sometimes assume all email providers are more or less the same. Or that an email database is a commodity, and it doesn’t really matter which one you choose.

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Topics: Email Marketing

5 Problems to Avoid When Email Marketing to Physicians

Roger Korman, President

According to the Email Marketing Industry Census 2017, email still outperforms other marketing channels, with 73% of company respondents rating it excellent or good in terms of ROI. Overall, email performance has been trending upward since 2014. Clearly, optimizing this channel is an important plank in overall marketing strategies.

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Topics: Email Marketing

5 Tips to Increase Email Opens on Memorial Day

David Reim, Chief Product Officer

Successfully engaging an HCP can prove challenging on any regular weekday—but a holiday?

It’s not impossible to ensure your email reaches -- and ideally engages -- your target audience; you just need the right tools. Here are five tips to consider when deploying HCP campaigns this Memorial Day.

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Topics: Email Marketing

Does Your Email Provider Pass the Quality Test?

Anthony Luttenberger, Chief Commercial Officer, Pharma

Pharma marketers know that precision targeting, customized messaging, and strategic timing are critical to email marketing ROI. Yet implementing these tactics is often easier said than done. Working with an experienced and successfulemail provider can make all the difference.

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Topics: Email Marketing

Contextual Relevance Is the Key to Engaging More Referrers

Christopher Lee, Chief Commercial Officer, Healthcare

Health system marketers continually scan the horizon for new tactics and technologies that will help them raise awareness of their most valuable service lines — and ultimately, engage and retain more potential referrers. One recent marketing trend, contextual relevance, is particularly useful in this regard.

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Topics: Email Marketing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.