Savvy health systems know that email isn’t just a marketing tactic. It’s an integral component of the most successful cross-channel marketing strategies. Although compelling copy, design, and subject lines are essential, it’s only when email is incorporated into an overarching strategy that its true potential can be realized.
To fully integrate email with your cross-channel marketing plan, it’s important to focus on email strategy, followed by tactics, and, finally, operations. This is the first in a series of posts that will explore each of these elements and how they fit into your larger marketing plan. Today we’ll consider strategy.