DMD Intelligence

A First Look at Email Data and Analytics for Health Systems

Christopher Lee, Chief Commercial Officer, Healthcare

Not long ago, big data was just a speck on the horizon. Now, health systems are collecting ever-larger quantities of data at the most granular level. Combined with powerful analytics, big data has given rise to a whole new and extremely effective marketing tool: predictive analysis.

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Topics: Healthcare Marketing, Email Best Practices

4 Things Pharma and Healthcare Marketers Need to Know in Q2

Roger Korman, DMD President

One of the best practices for email marketing is creating emails with marketing messages that healthcare professionals can consume and engage with quickly. Physicians, NP/PAs, and nurses have only seconds to scan their emails. When they’re formatted for easy reading and optimized for mobile, it encourages more engagement and benefits campaign ROI as a whole.

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Topics: Physician Database Marketing, Email Best Practices

Email Is Still the Best Bet for Building HCP Relationships

Roger Korman, DMD President

These days the prevalence of social media channels like Facebook, Twitter, and LinkedIn can make email seem like a thing of the past. Yet when it comes to B2B, that couldn’t be farther from the truth. Social media has been wildly successful for brand discovery, but it's far less reliable when it comes to building relationships. Instead, email remains the best channel for establishing and maintaining HCP relationships. Here’s why:

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Topics: Email Best Practices

Are You Kidding Me? Is That The Email List You’re Using?

Roger Korman, DMD President

How a company goes about getting a list of email addresses is just as important as the addresses themselves. Some address-collection methods are simply ineffective, while others may even be illegal. For example, if your email list contains healthcare professionals (HCPs) who haven't opted in to receive communication in some way, not only will your email marketing campaign metrics suffer, but you’re putting yourself at risk of integrity and legal issues.

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Topics: email marketing, Email Best Practices

MM&M Webcast Questions Answered by Dr. Roger Korman

Roger Korman, DMD President

Dr. Roger Korman, President of DMD, personally answers some of the questions from last week's MM&M webcast, Catch Us If You Can: The Email Channel Has Taken Off While You’ve Been Left Behind. Missed the live presentation? Watch it on demand here.

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Topics: Email Best Practices

Are Pharmas Emailing Doctors or Porn Stars?

Roger Korman, DMD President

There’s a time and a place for just about everything, but emailing porn stars about formulary change and patent expiration is not one of them. In fact, healthcare marketers are practically begging for the FDA to slap down a lawsuit – inadvertently or not – by marketing pharmaceutical products to people outside of the healthcare profession. All too often, marketers use lists full of bad domain names (i.e., the part of the address after the "@"), putting them at risk for legal action and getting blocked from email service providers for violating CAN-SPAM rules.

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Topics: Email Best Practices, Authentication

MM&M Webcast Registration Is Open Featuring Dr. Roger Korman

Lauren Berger
MM&M's next webcast: "Catch Us If You Can: The Email Channel Has Taken Off While You’ve Been Left Behind"

Are you ready for a time warp? Ready to leave 2006 and welcome 2016? While the healthcare industry has been asleep, email marketing has become the leading firepower in digital outreach. Industries from retail to travel to financial services continue to evolve email optimization strategies that engage audiences and drive transactions, leaving healthcare in the dust with its head in the sand. How can you catch up?

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Topics: Email Best Practices, Authentication

A/B Test to Determine What Elements Generate the Best Engagement

Roger Korman, DMD President

Advertisers wouldn't dream of putting out a major commercial that they hadn't vetted extensively through focus groups. By contrast, email marketers often think they have no mechanisms in place to try out different content on their audiences. That's where A/B testing comes in.

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Topics: Email Best Practices

Deploy According to Your Audience’s Schedule for More Email Opens

Roger Korman, DMD President

Selecting the right targets is only half the battle in healthcare professional (HCP) email marketing. The other part of the equation is reaching those targets at the right time. You might have the most accurately segmented email list in the world coupled with spectacular content. But, sent at the wrong time, that email is like a tree dropping in the forest. If no one sees or reads it, is it really an email?

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Topics: Email Best Practices

Expanded Mobile Usage Calls For Responsive Design In Email

Roger Korman, DMD President

If you spend a few minutes people watching just about anywhere in the world, the ubiquity of mobile devices in our society will become very clear. In fact, a Pew Research Center survey found that one-third of Americans rated their cell phones as something they can't live without. Our dependence on mobile devices has become borderline compulsive; the same study found that 67 percent of cell phone owners admit to checking their phones even when they don't hear alerts or feel the phone vibrating.

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Topics: Email Best Practices

About the Blog

DMD President Roger Korman and its management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.

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