DMD Intelligence

10 Best DMD Blogs of 2016

Roger Korman, President

It’s been a busy year in digital healthcare marketing. Email marketing continued to be one of the most productive digital channels, though refinements were necessary to meet the needs of mobile users and millenials. Low-see/no-see rules, heavy patient loads, and overflowing email inboxes forced marketers to rethink proven communication strategies. And concerns about digital ad fraud increased the demand for accountable media.

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Topics: DMD News

Happy Birthday, DMD!

Roger Korman, President

Thursday, December 8th is our birthday – actually two birthdays – we are 10 years old exactly as a publicly traded corporation and we are 111 years old as the first direct marketing company in the United States.

On December 8, 2006, one of our parents, Aptilon, was officially listed on the Toronto Stock Exchange.  Aptilon acquired Direct Medical Data in 2009 and renamed it DMD Marketing Corp. Then, in 2013, we changed the name of the whole corporation to DMD Digital Health Connections Group, Inc., which you can find today on the Toronto Stock Exchange under the ticker symbol DMG.H. 

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Topics: DMD News

'Big Data for Big Decisions' Conference

David Reim, Chief Product Officer

These days we’re all struggling to make the most of digital advertising. Innovations like programmatic bring benefits, but also very real concerns about ad fraud and media accountability. Big data offers insights regarding target audiences, effective media strategies, and efficient media buying. Yet it can also be overwhelming.

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Topics: DMD News, Audience Identity Management, AIM

DMD President Says, “This Looks Like the Cast of a New Avengers Movie!”

Lauren Berger

Four new executives join DMD to support rapid growth.

Rosemont, Ill., April 26, 2016—DMD, a national leader in connecting healthcare marketers with healthcare professionals (HCPs) through data-driven, performance-based digital services, today announced its staff expansion of four new executive hires, who will implement the launch of the company’s new, innovative offerings, while supporting the company’s rapid growth.

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Topics: DMD News

Having trouble keeping up with developments in digital marketing?

Roger Korman, President

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Topics: DMD News

Check out IIR USA's podcast featuring DMD President Roger Korman, Ph.D.

Lauren Berger

The below article was obtained from IIR USA:

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Topics: DMD News

DMD and Truth On Call partner to create largest authenticated, opt-in healthcare professional database for text-based market research

DMD Connects

Rosemont, Ill., December 4, 2012—DMD, a leading digital communication channel innovator in delivering measurable returns to its clients and their partners, has joined forces with Truth On Call, an innovative market research firm that provides the industry’s fastest way to get opinions from authenticated, pre-screened healthcare professionals (HCPs).

By sending multiple choice or open-ended questions via text message, Truth On Call enables the healthcare industry to immediately ascertain answers from thousands of physicians, physician assistants, nurse practitioners, optometrists, pharmacists, dentists, and hospital chief financial officers.

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Topics: DMD News

DMD President Roger Korman, Ph.D., lands spot on PharmaVOICE’s list of 100 most inspiring people

DMD Connects

Rosemont, Ill., September 5, 2012—DMD President Roger Korman, Ph.D., received an honorable spot on the 2012 PharmaVOICE 100 list. According to PharmaVoice, a pharmaceutical industry monthly publication, the PharmaVoice 100 list includes 100 of the most inspiring people. Korman was recognized in the Commanders & Chiefs category as the president of DMD—a national leader in connecting healthcare practitioners to professional information sources through comprehensive database deployment services.

PharmaVOICE featured an article about each of the 100 industry players in its July/August edition. Korman’s article stated, “Passion, personality, and a great business ethic sum up Roger Korman, Ph.D.” PharmaVOICE noted that one of his greatest accomplishments was building a consortium of healthcare organizations for DMD that ultimately created millions of connections across the healthcare field.

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Topics: DMD News, Email Marketing

DMD appoints Joseph Mastracchio as executive consultant

DMD Connects

Rosemont, Ill., June 4, 2012—DMD, a national leader in connecting healthcare practitioners to professional information sources through comprehensive, database deployment services, today announced the hiring of Joseph Mastracchio as an executive consultant.

With more than 40 years in the pharmaceutical and healthcare marketing industry, Mastracchio will offer his expertise in pharmaceutical sales, critical strategic thinking, medical communications, and marketing solutions to increase the market penetration and productivity of DMD and its clients.

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Topics: DMD News, Email Marketing

DMD President Roger Korman joins Facebook’s vice president on marketing panel

DMD Connects

Rosemont, Ill., June 1, 2012—DMD President Roger Korman, Ph.D., shared insights on email’s evolving role in current marketing practices to healthcare marketers, brand managers, and publishers on the panel at this year’s QualityHealth DTC Performance-Based Marketing Summit. QualityHealth is leading the health industry’s shift to pay-for-performance based customer acquisition. It holds the largest digital platform for efficiently targeting, profiling and motivating qualified patient prospects to take appropriate actions.

Facebook Vice President John Patten and OPUS Health Vice President and General Manager Paul Kandle joined Korman on the panel discussing marketing advancements as well.

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Topics: DMD News

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.