DMD Intelligence

Overcoming 4 Challenges Of Physician Recruitment

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

Physician recruitment may seem like a losing battle. There are so many challenges to first meet—then overcomein the high stakes and constantly shifting healthcare climate. Faced with a physician shortage that’s estimated to present staggering scarcity by 2025, no room exists for health systems to hire the wrong candidate.

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Topics: Medical Recruiting, Audience Identity Management, Health Systems Marketing, AIM

Profit From Digital Audience Identity Technology In 2017

Dale Benner, Senior Director, Product Management

You may not have digital audience identity technology installed on your pharma website yet, but there’s still time to get it up and running in 2017. And, if you need to spend some year-end budget, there’s no better way to get your money’s worth in Q4.  

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Topics: Audience Identity Management, Pharma Marketing, Planning for Success, AIM

Discussing The #1 Reason Pharma Brands Need To Identify The HCPs Who Visit Their Websites At Digital Pharma East

David Reim, Chief Product Officer

This week Frank Lin, DMD’s Chief Technology Officer, and I are at Digital Pharma East talking about audience identity management technology. That’s the data technology that identifies individual HCPs when they visit participating medical websites. 

If you already use a web reporting tool, you may be wondering why you need another. Some of the marketers at DPE have had the same question. After all, services like Google Analytics can give you a pretty good idea how much traffic you’re getting and what content is most popular with your website visitors.

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Topics: Audience Identity Management, Pharma Marketing, AIM

3 Best Practices to Establish and Maintain Physician Relationships Through Digital Strategies

Dale Benner, Senior Director, Product Management

Today’s hyperconnected and digital marketplace has revolutionized healthcare communications. Despite ongoing trends in the digital space, healthcare systems face a constant struggle in establishing an ongoing dialogue with physicians in an effort to limit patient referrals out of system and referral leakage. Even with newsletters, surveys, and other types of information distributed among physicians to encourage a sense of community, the challenge remains: How do you develop and nurture physician relationships in such a dynamic digital environment?

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Topics: Email Marketing, Audience Identity Management, Physician Engagement, Health Systems Marketing, AIM

3 Building Blocks For Successful Digital Campaigns in 2018

David Reim, Chief Product Officer

Kids love to build. Previous generations’ Lincoln Logs and Tinker Toys were supplanted by Legos, and Legos currently share the construction sphere with digital games like Minecraft. Despite the shifts in technology, the activity remains beloved. There’s something triumphant about taking singular parts and creating a whole, a sensation of accomplishment and success.

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Topics: Audience Identity Management, Pharma Marketing, Planning for Success, AIM

4 Must-See Sessions At Digital Pharma East

David Reim, Chief Product Officer

Digital Pharma East kicks off next week with a focus on “Aligning Disruptive Innovation, Digital Health, Commercial and Customer Strategy.” That’s an ambitious goal, but one many pharma marketers face every day. To help bring it within reach, I’d recommend making time for these sessions while you’re in Philadelphia:

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Topics: Audience Identity Management, Pharma Marketing, AIM

“Know Your Medicines Month” Presents Opportunities For Pharma Marketers

David Reim, Chief Product Officer

Physicians are not statisticians; research has shown that they want more than bare bone facts. While pharma marketers know this to be true, the trend has been to communicate other brand assets and non-branded educational materials outside of email. Conferences, CME events, community events, and peer-to-peer interactions comprise the majority of those conversations.

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Topics: Email Marketing, Pharma Marketing, AIM

Does Your Physician Recruitment Website Earn Its Keep?

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

A quick survey of healthcare recruitment websites shows that today’s top staffing firms are invested in content marketing. Most recruiting websites publish lists of current job openings, plus extensive supplementary content for both clients and candidates.

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Topics: Medical Recruiting, Audience Identity Management, Health Systems Marketing, AIM

ICYMI: DMD Presents Audience Identity Technology at Pharma Conferences

Roger Korman, President

Industry conferences are a rich opportunity for companies to report on trends, share their best practices, and introduce new products to their peers and colleagues. DMD has had the pleasure of presenting at some of these conferences as a pioneer in audience identity technology.

In this fifth and final installment of our summer wrap-up, I invite you to take a look at three topics that some of our DMD thought leaders spoke about over the past year.

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Topics: Audience Identity Management, Pharma Marketing, AIM

Is Your HCP Email Database Helping Or Hindering?

Roger Korman, President

With pharma reps being increasingly squeezed out of in-person meetings due to lack of time and resources, connecting with HCPs via email is a crucial step forward. Digital marketing is one way to ensure you get through the “virtual door” and provide pertinent information in a timely, succinct manner.

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Topics: Audience Identity Management, Pharma Marketing, AIM, Email List Quality

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.