DMD Intelligence

For Better Pharma Marketing ROI, Follow The Clues

David Reim, Chief Product Officer

Pharma marketing can feel a bit like a game of Clue. No matter how carefully you plan your strategy, once the game (or your campaign) gets rolling, it’s difficult to know who is doing what:

  • Was it Dr. Chan outside the OR reading a clinical trial on her iPad?
  • Or Dr. Meyer in his office viewing a journal article on his laptop?
  • Perhaps Dr. Lewis in the hallway downloading a co-pay offer on his mobile?
Read More
Topics: Audience Identity Management, Pharma Marketing, AIM, Email List Quality

The Truth Is Out There: Digital Ad Fraud And Bot Detection

Susan Becker, Senior Director, Product Management: Partner Development

Recently, I had the opportunity to attend the monthly Association of Medical Media (AMM) meeting in New York. Like most media professionals, AMM members are very concerned about digital ad fraud.

Read More
Topics: Accountable media, Pharma Marketing, AIM

3 Ways Digital Tools Facilitate Health System Outreach To Physicians

Christopher Lee, Chief Commercial Officer, Healthcare

This is the second blog in our “Digital Marketing to Physicians” series. The first blog addressed email deliverability. Today we’ll explore how health systems can use email marketing and audience identity management technology to engage with physicians.

Print still reigns in healthcare marketing to physicians, but digital marketing is gaining ground. Recent research from Kantar Media shows that although 61 percent of physicians prefer to read the print version of medical journals, the number of physicians who read both the print and digital versions increased from 68 percent in 2016 to 73 percent in 2017.

Read More
Topics: Email Marketing, Audience Identity Management, Health Systems Marketing, AIM

Use Digital Tools To Identify And Engage Physicians Affected By Drug Shortages

David Reim, Chief Product Officer

Physicians, pharmacists, and other healthcare providers are all too familiar with drug and medical device shortages. The problem has been increasing for at least a decade, and the current situation in Puerto Rico has brought it front and center once again.

As the New York Times recently reported, many pharma and med device companies have factories in Puerto Rico. When Hurricane Maria devastated the territory’s power grid, the manufacturing capacity at many of those facilities was dramatically reduced. Consequently, a number of widely used products, including surgical staples, plastic tubing, Tylenol®, and the HIV drug Prezista®, are now in short supply.

Read More
Topics: Audience Identity Management, Pharma Marketing, AIM

Overcoming 4 Challenges Of Physician Recruitment

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

Physician recruitment may seem like a losing battle. There are so many challenges to first meet—then overcomein the high stakes and constantly shifting healthcare climate. Faced with a physician shortage that’s estimated to present staggering scarcity by 2025, no room exists for health systems to hire the wrong candidate.

Read More
Topics: Medical Recruiting, Audience Identity Management, Health Systems Marketing, AIM

Profit From Digital Audience Identity Technology In 2017

Dale Benner, Senior Director, Product Management

You may not have digital audience identity technology installed on your pharma website yet, but there’s still time to get it up and running in 2017. And, if you need to spend some year-end budget, there’s no better way to get your money’s worth in Q4.  

Read More
Topics: Audience Identity Management, Pharma Marketing, Planning for Success, AIM

Discussing The #1 Reason Pharma Brands Need To Identify The HCPs Who Visit Their Websites At Digital Pharma East

David Reim, Chief Product Officer

This week Frank Lin, DMD’s Chief Technology Officer, and I are at Digital Pharma East talking about audience identity management technology. That’s the data technology that identifies individual HCPs when they visit participating medical websites. 

If you already use a web reporting tool, you may be wondering why you need another. Some of the marketers at DPE have had the same question. After all, services like Google Analytics can give you a pretty good idea how much traffic you’re getting and what content is most popular with your website visitors.

Read More
Topics: Audience Identity Management, Pharma Marketing, AIM

3 Best Practices to Establish and Maintain Physician Relationships Through Digital Strategies

Dale Benner, Senior Director, Product Management

Today’s hyperconnected and digital marketplace has revolutionized healthcare communications. Despite ongoing trends in the digital space, healthcare systems face a constant struggle in establishing an ongoing dialogue with physicians in an effort to limit patient referrals out of system and referral leakage. Even with newsletters, surveys, and other types of information distributed among physicians to encourage a sense of community, the challenge remains: How do you develop and nurture physician relationships in such a dynamic digital environment?

Read More
Topics: Email Marketing, Audience Identity Management, Physician Engagement, Health Systems Marketing, AIM

3 Building Blocks For Successful Digital Campaigns in 2018

David Reim, Chief Product Officer

Kids love to build. Previous generations’ Lincoln Logs and Tinker Toys were supplanted by Legos, and Legos currently share the construction sphere with digital games like Minecraft. Despite the shifts in technology, the activity remains beloved. There’s something triumphant about taking singular parts and creating a whole, a sensation of accomplishment and success.

Read More
Topics: Audience Identity Management, Pharma Marketing, Planning for Success, AIM

4 Must-See Sessions At Digital Pharma East

David Reim, Chief Product Officer

Digital Pharma East kicks off next week with a focus on “Aligning Disruptive Innovation, Digital Health, Commercial and Customer Strategy.” That’s an ambitious goal, but one many pharma marketers face every day. To help bring it within reach, I’d recommend making time for these sessions while you’re in Philadelphia:

Read More
Topics: Audience Identity Management, Pharma Marketing, AIM

Subscribe to Email Updates

About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.