DMD Intelligence

Does Your Email Provider Pass the Quality Test?

Anthony Luttenberger, Chief Commercial Officer, Pharma

Pharma marketers know that precision targeting, customized messaging, and strategic timing are critical to email marketing ROI. Yet implementing these tactics is often easier said than done. Working with an experienced and successfulemail provider can make all the difference.

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Topics: Email

Contextual Relevance Is the Key to Engaging More Referrers

Christopher Lee, Chief Commercial Officer, Healthcare

Health system marketers continually scan the horizon for new tactics and technologies that will help them raise awareness of their most valuable service lines — and ultimately, engage and retain more potential referrers. One recent marketing trend, contextual relevance, is particularly useful in this regard.

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Topics: Physician Email Marketing

Email Strategies That Make the Most of U.S. News Rankings, Good and Bad

Christopher Lee, Chief Commercial Officer, Healthcare

For better or worse, hospital rankings influence how health systems are perceived by referring physicians. Earning a coveted spot on the U.S. News & World ReportBest Hospitals” list brings national attention and expands your referral base.

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Topics: Physician email, Hospitals

Overcoming the Challenges of Data-Driven Pharma Marketing

Roger Korman, DMD President

In a recent survey, U.S. advertising and marketing professionals from a variety of industries were asked to identify the biggest challenges of data-driven marketing. Their top answer, “heightened regulation of personal/audience data” is, of course, very familiar to pharma marketers.

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Automated Testing Is the Key to Perfect Email Timing

Roger Korman, DMD President

Healthcare marketers know that maximizing email open rates depends on several factors:

  • Using an authenticated database that is cleansed daily
  • Sending to each physician’s "most active" email address
  • Developing relevant and compelling subject lines

Optimizing the timing of your deployments is equally important -- and endlessly debated.

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Make the Most of Day 2 at MedDev eMarketing Summit

Christopher Lee, Chief Commercial Officer, Healthcare

I’m excited to be in San Diego this week for the MedDev eMarketing Summit West. In my last blog, I highlighted some of the Tuesday sessions I’m most looking forward to, including David Reim’s presentation on knowing the identity of your website visitors. (This afternoon at 4:30 pm.)

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Topics: Med Devices

Get Personal: Email As An Identity-Based Channel

Roger Korman, DMD President

Physicians might have considered email non-personal promotion in the past. Compared to an office visit from a pharma rep who brings lunch from your favorite restaurant, how could it not be?  

Fortunately, times are changing. Though it keeps getting harder for reps to get through the doctor’s door—or even to reach doctors by phone—email marketing is getting more sophisticated.

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Topics: Physician Email Marketing, audience identity management

Not-to-Miss Tuesday Sessions at the MedDev eMarketing Summit

Christopher Lee, Chief Commercial Officer, Healthcare
Next week David Reim and I will be in San Diego for the MedDev eMarketing Summit West. It’s going to be hard to choose which sessions to attend, because so many have interesting tie-ins with our favorite subjects: email marketing and knowing the identity of the physicians who visit your website.
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Know Why HCPs Aren’t Prescribing Your Drug, So You Can Influence Their Behavior

Anthony Luttenberger, Chief Commercial Officer, Pharma

When a target group of physicians isn’t prescribing your brand, you need to understand the "why" so you can figure out how to change their behavior. You need to determine how best to promote the brand based on the current needs of individual doctors in that market.

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Topics: Digital Marketing, audience identity management

Expand Your Medical Device User Base with Email

Christopher Lee, Chief Commercial Officer, Healthcare

Medical device manufacturers have perfected the traditional sales rep model: knowledgeable reps build long-term relationships with individual physicians who then become loyal users of their product.  It’s a winning strategy, but it doesn’t always scale.

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Topics: Medical Marketing, Med Devices

About the Blog

DMD President Roger Korman and its management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.

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