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Bad Data Breeds Bad Leads |
By Mike O'Brien, ClickZ
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Modern marketers have more data available than ever. However, most of that data is dirty, which is particularly problematic for B2B marketers. Bad leads snowball into wasted time and a compromised reputation...
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Get Personal: Email As An Identity-Based Channel
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By Roger Korman, FiercePharma
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A steady stream of audience identity management data can develop email campaigns that evolve and respond to an individual doctor’s changing needs based on her cross-channel interaction with your brand...
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Has Your Website Been Visited By A Bot?
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By Alison DeNisco Rayome, TechRepublic
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It's key to understand that there are good bots and bad bots, according to Reid Tatoris, vice president of product outreach and marketing at Distil Networks. Find out how you can spot them...
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7 Ways To Make Your Content Mobile Friendly
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By Brian Sutter, Forbes
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There’s more traffic from mobile devices now than from desktops. Optimizing content for mobile devices is more work. But it’s how most people use the internet now, and more people will use it this way soon...
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