|
A/B Test Your Way To Email Success |
By Emily Cupples, MemphisDailyNews
|
A/B-tested email strategies are reported to be 70 percent more engaging. If you never stop testing and learning from your metrics, your email marketing won’t stop improving and standing out from the other brands competing for inbox attention...
Read more
|
|
Ad Buying Becomes More Controlled
|
By Ankita Rai, FinancialExpress
|
The digital marketplace is facing various grave issues like a non-transparent media supply chain. Data, which was supposed to be the Holy Grail in digital advertising, has become the most abused word in the adtech space...
Read more
|
|
|
|
A New Era Of Smart Pharma
|
By Dr Andrew Rut, PMLive
|
Positive change is occurring across the healthcare sector. New technologies and the growing capabilities of big data are widening access and improving efficacy, benefiting patients in providing best-in-class services...
Read more |
|
Why Email Is The Best Social Network
|
By Wayne St Amand, MarTechAdvisor
|
In today’s market, consumers expect brands to deliver a personalized, relevant experience across all touchpoints, including email. Email marketing makes its boldest impact when it can deliver smart and relevant messaging...
Read more
|
|