Social purpose

Is there a social purpose to medical marketing? Is there a contradiction in the terms “marketing” and “social purpose”?

Forget the companies we work for, if just for a minute. (Some of us would like to forget longer than a minute, but that’s all I have of your time right now.) What is your answer? Is there a social purpose to medical marketing?

Second question. What do you want the answer to be regardless of the reality? I’m betting that everyone wants to have a social purpose. Don’t get me started by putting on an air of cynicism so that you can say you don’t.

Here is a great video that help answers why. I believe that I am the 7,388,865th person to see this video, so please be understanding if I am just catching up to you who have already seen it.

RSA- hidden truths behind what really motivates us

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