With the right strategy, advertisers can protect themselves against fraudsters and make sure their data is accurate. Trouble viewing? View as web page. Get more out of your 2018 marketing March 7, 2018 12 Steps Advertisers Can Take To Protect Against Ad Fraud By Forbes Agency Council, Forbes Despite advancements in the ad tech space, ad fraud is still an incredibly prevalent issue for digital marketers and publishers. Check out what 12 members of the Forbes Agency Council had to say about fighting ad fraud... Read more P&G: Too Much Digital Ad Spending Is A Waste By Suzanne Vranica, WSJ Procter & Gamble Co. slashed its digital ad spending. Its push for more transparency revealed such spending had been largely wasteful and eliminating it helped the company reach more consumers... Read more   Majority Of Mobile Marketers Plan To Increase Video Spend In 2018 By Robin Kurzer, MarketingLand Marketers plan to increase use of video nearly across the board. "Video gives brands a golden opportunity to personalize and connect directly with the consumer," says YouAppi CMO, Jennifer Shambroom”... Read more What's Behind The Falling Email Read Rate? By Ray Schultz, MediaPost Return Path’s analysis of over 5.5 billion commercial emails reveals read rates are down, and more emails are ending up in the spam folder. Build your reputation through proper security authentication and maintaining a clean list.... Read more Subscribe | Website   Copyright © 2018 | DMD Marketing Corp. | All rights reserved. Our mailing address is: DMD Marketing Corp. 10255 West Higgins Road Suite 280 Rosemont, IL 60018 847.813.1170 unsubscribe from this list      update subscription preferences