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P&G: Too Much Digital Ad Spending Is A Waste
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By Suzanne Vranica, WSJ
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Procter & Gamble Co. slashed its digital ad spending. Its push for more transparency revealed such spending had been largely wasteful and eliminating it helped the company reach more consumers...
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What's Behind The Falling Email Read Rate?
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By Ray Schultz, MediaPost
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Return Path’s analysis of over 5.5 billion commercial emails reveals read rates are down, and more emails are ending up in the spam folder. Build your reputation through proper security authentication and maintaining a clean list....
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